Program Overview

Program Overview

The PgDip in Culture and Creativity Management (CCM) is a 15-month program designed to equip students with the knowledge and skills necessary to succeed in the cultural and creative industries. The program is taught in both English and Chinese, with simultaneous interpretation provided for English lectures.

Program Structure

The program consists of a residential workshop, eight core courses, and a final project. The core courses cover topics such as creative economy and ecosystem, creativity management and content capital, and IP branding and expansion.

Admission Requirements

To be eligible for the program, applicants must have at least 10 years of work experience, a recognized bachelor's degree or equivalent, and a recommendation and support from their institution. They must also hold a senior management position within their organization.

Tuition Fees

The tuition fee for the program is HK$468,000, which includes accommodation and meals for the duration of the program, except for dinner. Students are responsible for their own transportation, visa fees, and other expenses.

Scholarship

The university offers a "Lifelong Learning Scholarship" of HK$40,000 to encourage its alumni to pursue further education.

Program Objectives

The program aims to equip students with a deep understanding of the cultural and creative industries, including their development rules, unique operational logic, and leadership and organizational capabilities. It also aims to provide students with the skills necessary to develop and implement effective strategies for cultural and creative enterprises.

Course Content

The program covers a range of topics, including:

• Creative economy and ecosystem
• Creativity management and content capital
• IP branding and expansion
• Strategic management of intellectual property
• Financing cultural and creative business
• Final project

Faculty

The program is taught by a team of experienced faculty members, including:

• Prof John Howkins, Academic Advisor and Honorary Professor
• Dr Jack Gao, Academic Advisor and Guest Professor
• Dr Louis Ng, Guest Professor
• Prof Ruey-lin Hsiao, Guest Professor
• Dr Robert Xiao, Guest Professor
• Prof Yung-Cheng Hsieh, Guest Professor
• Prof Greg Richards, Guest Professor
• Mr Larry Zhu, Guest Associate Professor
• Dr Donnie Dong, Guest Associate Professor
• Mr Felix Kwok, Guest Associate Professor
• Mr Mathias Woo, Guest Associate Professor
• Mr Elvis He, Guest Associate Professor

Student Profile

The program is designed for:

• Cultural and creative entrepreneurs and senior managers
• Traditional industry entrepreneurs and senior managers looking to develop their creative and innovative capabilities
• Investors and financiers interested in the cultural and creative industries

Graduation

Upon completion of the program, students will be awarded a Postgraduate Diploma in Culture and Creativity Management from the University of Hong Kong.