Program Overview

The PgDip in Product Innovation and Service Design (PISD) is a postgraduate diploma program offered by the University of Hong Kong. The program aims to equip students with the knowledge and skills to drive innovation and entrepreneurship in the field of product and service design.

Program Structure

The program consists of 10 modules, including:

• User Study in Persona and Scenario
• Experience Strategy and Service Innovation
• AI and Digital Intelligence: Application and Experience Optimisation
• Concept Prototyping and Design
• Value Opportunity Analysis: Product and Service Positioning
• Creativity and Business Breakthrough Strategy
• Brand Commitment and Value-added Services
• Innovation and Business Models
• Product Planning and Life Cycle Management
• Startup Financial Planning and Innovation Risk Management
• Final Project

Program Features

The program features a comprehensive innovation management system, design thinking, and experiential learning. It is designed to help students develop a systematic approach to innovation, from idea generation to product launch.

Program Objectives

The program aims to:

• Equip students with the knowledge and skills to drive innovation and entrepreneurship in the field of product and service design
• Provide students with a comprehensive understanding of the relationships between products, services, digitalization, and experience
• Enable students to analyze market trends and develop innovative solutions
• Foster a community of innovators and entrepreneurs who can drive business growth and social impact

Target Audience

The program is designed for:

• CEOs and senior executives
• Product managers and designers
• Marketing and sales professionals
• Entrepreneurs and startup founders
• Anyone interested in driving innovation and entrepreneurship in the field of product and service design

Program Benefits

The program offers a range of benefits, including:

• A comprehensive understanding of innovation management and design thinking
• The ability to analyze market trends and develop innovative solutions
• A network of like-minded professionals and entrepreneurs
• Access to a range of resources and support services

Program Format

The program is delivered in a part-time format, with classes held on weekends. The program is taught in Mandarin, with some English language support.

Program Duration

The program is 18 months long, with 10 modules delivered over 6 weekends.

Program Fees

The program fees are HK$118,000, with an application fee of RMB 500.

Program Location

The program is delivered in Hong Kong, with some modules delivered in other locations in China.

Program Accreditation

The program is accredited by the University of Hong Kong, a leading research university in Asia.

Program Faculty

The program is taught by a team of experienced faculty members, including:

• Dr. Tim Pan, Guest Professor, former Vice President of Microsoft Asia Research Institute
• Prof. Hsien-Hui Tang, Guest Lecturer, Professor of Design, Taiwan University of Science and Technology
• Mr. Yu Hsiu Li, Guest Lecturer, Chief Design Officer, Microsoft China
• Mr. Vincent Wang, Guest Professor, Founder and CEO, True Observer Consulting
• Mr. Shih-wei Fang, Guest Professor, Partner and Chief Strategy Officer, 25 HOURS*
• Dr. Sidney Tam, Guest Lecturer, CEO, Lianda Consulting
• Mr. Sopio Zheng, Guest Lecturer, Partner, Business Models Inc. China
• Mr. TC Chan, Guest Lecturer, Service Design Lead, vivo
• Mr. Yunhua Ni, Guest Professor, Founder, NXT Think Tank
• Mr. Albert Yuan, Guest Lecturer, former General Manager, GE China
• Mr. Michael Tong, Guest Lecturer, Partner, RaceFit International
• Mr. Kumo Chiu, Guest Lecturer, three-time winner of the German Red Dot Design Award
• Dr. Zhaoyang Zhong, Guest Lecturer, Investment Director, HRC Group

Program Alumni

The program has a strong alumni network, with graduates working in a range of industries, including:

• Technology
• Finance
• Healthcare
• Education
• Entrepreneurship

Program Testimonials

The program has received positive feedback from alumni, who have praised the program's comprehensive approach to innovation management and design thinking. Alumni have also appreciated the program's focus on experiential learning and the opportunity to network with like-minded professionals and entrepreneurs.

University of Hong Kong Summary

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Overview:

The University of Hong Kong (HKU) is a prestigious public research university located in Hong Kong. It is renowned for its academic excellence and global standing, consistently ranking among the top universities worldwide.

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Services Offered:

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Student Life and Campus Experience:

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Key Reasons to Study There:

Global Recognition:

HKU consistently ranks highly in global university rankings, demonstrating its academic excellence and international reputation.

World-Class Faculty:

HKU boasts a distinguished faculty of renowned scholars and researchers, providing students with access to cutting-edge knowledge and expertise.

Diverse Academic Programs:

HKU offers a wide range of undergraduate and postgraduate programs across ten faculties, covering various disciplines and fields of study.

Research Opportunities:

HKU is a leading research institution, providing students with opportunities to engage in research projects and contribute to groundbreaking discoveries.

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Academic Programs:

HKU offers a comprehensive range of academic programs across ten faculties:

• Architecture
• Arts
• Business
• Dentistry
• Education
• Engineering
• Law
• Medicine
• Science
• Social Sciences

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Other:

• HKU has a strong commitment to knowledge exchange and community engagement, fostering collaborations and partnerships with various stakeholders.
• The university has a vibrant campus life with numerous student clubs, societies, and events, providing opportunities for personal growth and development.
• HKU is committed to promoting diversity and inclusion, creating a welcoming and supportive environment for students from all backgrounds.