企业出海管理课程 Global Expansion Management (GEM)

课程背景

在全球产业链重构与逆全球化交织背景下，中国企业正从简单的"产品出口"向更复杂的“全球化战略+本地化深耕"转型。企业在国际化发展进程中，普遍面临以下四大挑战:

• 全球市场锚定市场选不准与策略错配，信息缺失与决策偏差交织，致资源浪费与增长停滞；
• 跨境合规构建国际规则复杂多变，企业系统性应对机制缺位；
• 财税链路优化海外融资渠道受限、税务规划不足、收支效率低及汇率波动等因素，制约全球化进程；
• 本地运营提效商业模式照搬国内致"水土不服"，外派成本高企与本地化运营能力不足并存。

课程特色

• 具有国际视野、追寻全球发展的企业家/创始人
• 负责企业国际化业务的职业经理人
• 有志于从事出海相关工作的储备人才

课程架构

交流参访

• 香港投资推广署：香港投资推广署 (InvestHK) 是香港特别行政区政府属下部门，积极鼓励有意于香港设立公司或拓展业务的内地企业、中小型企业及跨国公司以香港作为业务发展的首要据点，为投资者免费提供从业务筹划以至实施扩展各个阶段的专业意见及支持服务。
• 香港贸易发展局：香港贸易发展局是於1966年成立的法定机构，负责促进丶协助和发展香港贸易。在世界各地设有51个办事处，致力推广本港作为双向环球投资及商业枢纽。通过举办国际展览会丶会议及商贸考察团，为企业开拓内地和环球市场的机遇。
• 李锦记香港工厂：1888 年，李锦记创始人李锦裳先生在广东省珠海南水镇创立李锦记。历经百余年的持续发展，李锦记已成为家喻户晓的酱料品牌，是 “品质与信心” 的标志。

结业授证

在课程完成后, 出席率达80%以上并通过评估者，可获颁发由香港大学中国商业学院签发的结业证书。

费用安排

• 学费：HKD58,000
• 餐旅费：上课期间，学员旅行证件、签证、食宿、交通需自理。

University of Hong Kong Summary

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Overview:

The University of Hong Kong (HKU) is a prestigious public research university located in Hong Kong. It is renowned for its academic excellence and global standing, consistently ranking among the top universities worldwide.

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Services Offered:

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Student Life and Campus Experience:

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Key Reasons to Study There:

Global Recognition:

HKU consistently ranks highly in global university rankings, demonstrating its academic excellence and international reputation.

World-Class Faculty:

HKU boasts a distinguished faculty of renowned scholars and researchers, providing students with access to cutting-edge knowledge and expertise.

Diverse Academic Programs:

HKU offers a wide range of undergraduate and postgraduate programs across ten faculties, covering various disciplines and fields of study.

Research Opportunities:

HKU is a leading research institution, providing students with opportunities to engage in research projects and contribute to groundbreaking discoveries.

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Academic Programs:

HKU offers a comprehensive range of academic programs across ten faculties:

• Architecture
• Arts
• Business
• Dentistry
• Education
• Engineering
• Law
• Medicine
• Science
• Social Sciences

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Other:

• HKU has a strong commitment to knowledge exchange and community engagement, fostering collaborations and partnerships with various stakeholders.
• The university has a vibrant campus life with numerous student clubs, societies, and events, providing opportunities for personal growth and development.
• HKU is committed to promoting diversity and inclusion, creating a welcoming and supportive environment for students from all backgrounds.