Program Overview

Program Overview

The Certificate for Module (Business Analytics and Web Scraping) program aims to provide students with essential knowledge to perform business analytics by processing, analyzing, interpreting, and visualizing business data. It discusses data wrangling and web scraping methods such as extraction of data from webpages and analysis of collected data to enhance business decision-making. Besides, practical business applications of web scraping from managerial perspectives will be covered.

Program Details

On completion of the program, students should be able to:

1. describe how to perform business analytics and data wrangling;
2. apply computational tools to extract raw data from the web and transform them into valuable managerial information;
3. analyze data for core business functions, interpret and visualize the processed information for operational efficiency; and
4. discuss the applications of web scraping to enhance business decision-making.

Modules and Class Details

Course Content

• Web Scraping and Data Analytics: Overview of web analytics, web scraping, and data analytics; introduction to web scraping tools; applications of web scraping and data analytics with sample cases.
• Business Analytics and Data Wrangling: Principles of business analytics and data wrangling; introduction to data cleansing using computational tools; transformation of raw data to business information with sample cases.
• Applications of Business Analytics and Web Scraping: Descriptive analytics and data visualization using Microsoft Power BI; predictive analytics and data modeling; prescriptive analytics and business decision optimization; managerial dashboard and storytelling.

Teacher

The program is taught by experienced professionals, including Mr. W. C. Chan, Ms. Rowena Lai, Mr. Clive Yip, Mr. Ken Choi, and Mr. William Kin, who possess rich experience in financial risk management, information technology, data science, and business analytics.

Class Details

• Timetable: The program consists of 6 lectures, scheduled on Saturdays from 1:30 pm to 6:30 pm.
• Venue: The program will be held at Kowloon East Campus, Kowloon West Campus, or Hong Kong Island Campus.

Articulation Pathways

The program provides a progression pathway for students to further their studies in related fields.

Fee and Entry Requirements

Fee

• Application Fee: HK$150 (non-refundable)
• Course Fee: HK$10,100 per program (subject to change without prior notice)

Entry Requirements

Applicants should hold an Advanced Diploma, a Higher Diploma, or an Associate Degree preferably in the areas of business and statistics, awarded by a recognized institution. Applicants with other equivalent qualifications will be considered on individual merit.

Payment Method

• Cash, EPS, WeChat Pay, or Alipay: Payment can be made at any HKU SPACE Enrolment Centres.
• Cheque or Bank Draft: Payment can be made by crossed cheque or bank draft made payable to "HKU SPACE".
• VISA/Mastercard: Payment can be made by VISA or Mastercard, including the "HKU SPACE Mastercard".
• Online Payment: Online application and payment can be made through the HKU SPACE website.