Program Overview

Marketing & Operations Management, BS

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts, including:

• Creativity-based new product development
• Innovation in service manufacturing and new service development
• Customer response to next-generation products
• The use of conjoint analysis in engineering designs
• Platform-owner market entry
• Design-intensive innovation

Overview of Requirements

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2025 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.

Other Wharton Requirements

The following courses are required:

• First-Year Foundations:
  • BEPP 1000: Introductory Economics for Business Students
  • MATH 1400: Calculus, Part I
  • or MATH 1070: Mathematics of change, Part I
  • Critical Writing Seminar
  • WRIT 0020, 0110, or
• Business Fundamentals:
  • Leadership Journey
  • WH 1010: Business and You
  • WH 2010: Business Communication for Impact
  • or WH 2011: Global Business Communication for Impact
  • MGMT 3010: Teamwork and Interpersonal Influence
  • Senior Capstone: One course with attribute WUCP required
• Fundamentals:
  • ACCT 1010: Accounting and Financial Reporting
  • ACCT 1020: Strategic Cost Analysis
  • BEPP 2500: Managerial Economics (or Honors)
  • FNCE 1000: Corporate Finance (or Honors)
  • FNCE 1010: Monetary Economics and the Global Economy (or Honors)
  • LGST 1000: Ethics and Social Responsibility (or Honors)
  • or LGST 1010: Law and Social Values
  • MGMT 1010: Introduction To Management
  • MKTG 1010: Introduction to Marketing (or Honors)
  • OIDD 1010: An Introduction to Operations, Information and Decisions
  • STAT 1010: Introductory Business Statistics (or Honors)
  • or STAT 4300: Probability
  • or ESE 3010: Engineering Probability
  • STAT 1020: Introductory Business Statistics (or Honors)
  • or STAT 4310: Statistical Inference
  • or ESE 4020: Statistics for Data Science
• Flex Fundamentals:
  • Global Economy, Business & Society: One course unit with attribute WUGE required
  • Technology, Innovation & Analytics: One course unit with attribute WUTI required
• Liberal Arts & Sciences: 7
• Foreign Language Requirement: Two semesters at the beginner level of a language other than English or demonstration of equivalent proficiency required
• Humanities: One course unit with attribute WUHM required
• Natural Science, Math & Engineering: One course unit with attribute WUNM required
• Social Science: One course unit with attribute WUSS required
• Flexible Gen Ed: Three course units of approved undergraduate coursework taken outside of Wharton required
• Cross-Cultural Perspectives: Three course units with substantial cross-cultural content required
• Business Breadth: Three upper-level course units from three different Wharton departments outside of the student's concentration required
• Unrestricted Electives: Five course units required

Marketing & Operations Management Concentration

The following courses are required for the Marketing & Operations Management Concentration:

• Required OIDD Courses: Select two course units from the following:
  • OIDD 2200: Operations Management Analytics
  • OIDD 2360: Scaling Operations in Technology Ventures: Linking Strategy and Execution
  • OIDD 2450: Analytics and the Digital Economy
  • OIDD 3140: Enabling Technologies
  • OIDD 4110: How to Make Things: Production Prototyping Studio
  • OIDD 4150: Product Design
  • OIDD 6590: Advanced Topics: Supply Chain Analytics
• Required MKTG Courses: Select two course units from the following:
  • MKTG 2250: Principles of Retailing
  • MKTG 2270: Analytics and AI in Digital Marketing and Social Media
  • MKTG 2340: Idea Generation & the Systematic Approach for Creativity
  • MKTG 2470: Marketing Strategy for Technology Platforms
  • MKTG 2540: Pricing Policy
  • MKTG 2680: Contagious: How Things Catch On
  • MKTG 2710: Models for Marketing Strategy
  • MKTG 2770: Marketing Strategy
  • MKTG 2790: AI in Our Lives: The Behavioral Science of Autonomous Technology
  • MKTG 2880: Pricing Strategies
  • MKTG 4760: Applied Probability Models in Marketing

Total Course Units: 37