Program Overview

MS in Global Marketing Management

The Master of Science (MS) in Global Marketing Management program provides students with a solid academic core in marketing, complemented by state-of-the-art classes in areas with a critical impact on the field. These areas include ecommerce, financial and economic analysis, project management, product and service development, and data analysis. Students gain a broad understanding of marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. The program also offers a well-rounded understanding of cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.

Program Duration

This program requires an average of 12–20 months to complete. Students may begin the program in the fall, spring, or summer term.

Learning Outcomes

• Analyze global marketing concepts and test the application of the latest digital marketing tools and techniques.
• Develop qualitative and quantitative research utilizing data analytics to measure, analyze, and optimize global marketing strategies.
• Create a strategic plan, launch, and execute global marketing campaigns.
• Understand the importance of behaving ethically in professional lives.
• Be effective leaders and communicators.
• Demonstrate problem-solving skills, supported by appropriate analytical and quantitative techniques.

Requirements

All students must complete the degree core courses and general electives as indicated. A total of 10 courses (40 units) is required, as follows:

Core Courses (eight courses/32 units)

• MET AD 511 International Business, Economics, and Cultures
• MET AD 514 The Innovation Process: Developing New Products and Services
• MET AD 515 Project Management
• MET AD 523 Ecommerce
• MET AD 632 Financial Concepts
• MET AD 715 Quantitative and Qualitative Decisionmaking
• MET AD 737 Innovative Marketing Techniques
• MET AD 856 Market and Economic Research and Analysis

General Electives (two courses/8 units)

Select two courses from the list below:

• MET AD 575 Digital Brand Management
• MET AD 576 Social Media Marketing
• MET AD 577 AI-Enabled Marketing
• MET AD 601 Digital Platforms and Quantitative Marketing
• MET AD 619 Applied Neuromarketing Research and Ethics
• MET AD 633 Social Innovation and Entrepreneurship
• MET AD 634 Entrepreneurial Leadership and Ethics
• MET AD 635 Sales and Marketing for Entrepreneurs
• MET AD 680 Global Supply Chains
• MET AD 755 Doing Business in North America
• MET AD 760 International Trade and Logistics
• MET AD 763 Multinational Finance and Trade
• MET AD 782 Project Value Strategies
• MET CM 708 Principles and Practices of Advertising
• MET CM 719 Interactive Marketing Communications
• MET CM 726 Strategic Brand Solutions

With advisor’s approval, students may elect to take courses outside of the general electives list.

Second Master’s Degree Option

In appreciation of the converging needs of management and technology, the departments of Actuarial Science, Administrative Sciences, and Computer Science collaborate to offer a unique opportunity to students currently enrolled in their degree programs as well as alumni of those programs.

Accreditation

Boston University is accredited by the New England Commission of Higher Education (NECHE).