Program Overview

Program Overview

The Bachelor of Arts program in Fashion with a concentration in Merchandising combines history, business practices, and hands-on studio experience to prepare students for a variety of roles in the global fashion industry.

Program Description

Merchandising is a dynamic field that blends creativity with strategic business insight to bring product ranges to market. Students gain proficiency in illustration skills and fluency with materials, traditional techniques, and digital technologies. The program prepares students for interdisciplinary collaborations in industry through coursework that spans marketing and merchandising, wearable technology, sustainability, management, and leadership, fashion and culture.

Key Skills

Course offerings emphasize key skills sought across the fashion retail industry, such as:

• Merchandising
• Trend forecasting
• Consumer behavior analysis
• Retail management
• Styling and branding All courses are embedded with the principles of sustainability, producing the next generation of environmentally conscious industry leaders.

Program Details

At a Glance

• College/school: Herberger Institute for Design and the Arts
• Location: Downtown Phoenix, ASU at Los Angeles, or Online
• Second language requirement: No
• STEM-OPT extension eligible: No
• First required math course: MAT 114 - College Mathematics
• Math intensity: General

Curriculum

The curriculum for the program can be viewed online.

Concurrent Program Options

Students pursuing concurrent degrees earn two distinct degrees and receive two diplomas. Working with their academic advisors, students can create their own concurrent degree combination.

Admission Requirements

• General university admission requirements apply to all students.
• First-year, transfer, international, and readmission requirements are available.

Tuition Information

Tuition information is available, and students can learn about ASU tuition and financial aid options.

Change of Major Requirements

A current ASU student has no additional requirements for changing majors.

Attend Online

ASU offers this program in an online format with multiple enrollment sessions throughout the year.

Transfer Options

ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU.

Global Opportunities

With more than 300 Global Education program opportunities available, fashion students can tailor their experience to their unique interests and skill sets.

Career Opportunities

This program prepares graduates for dynamic careers in the business of fashion, including:

• Business manager
• Display and window designer
• Manufacturer
• Marketing analyst
• Merchandiser
• Production manager
• Retail manager
• Sales manager
• Supply chain manager

Career Outlook

Example job titles and salaries:

• Business Analyst: 8.8% growth, $101,190 median salary
• Buyer: 5.8% growth, $75,650 median salary
• General Manager (GM): 4.4% growth, $102,950 median salary
• Market Research Analyst: 6.7% growth, $76,950 median salary
• Marketing Associate: -2.2% growth, $126,960 median salary
• Merchandiser: 5.8% growth, $75,650 median salary
• Purchasing Manager: 3.1% growth, $139,510 median salary
• Sales Manager: 4.7% growth, $138,060 median salary
• Supply Chain Manager: 6.1% growth, $102,010 median salary