Program Overview

Professional Sales Certificate Program

The Professional Sales Certificate program is designed for non-marketing business majors who are interested in pursuing opportunities in professional sales. This program prepares students to be successful account managers or sales team leaders in business-to-business and business-to-consumer settings.

Program Description

The certificate program in professional sales was created for business students who are interested in pursuing the many opportunities in professional sales. With the inclusion of courses in professional sales as well as sales management, this program prepares students to be successful account managers or sales team leaders in business-to-business and business-to-consumer settings. An optional internship in sales is strongly encouraged as part of the program.

At a Glance

• College/school: W. P. Carey School of Business
• Location: Tempe

Curriculum

The certificate in professional sales requires 15 credit hours with at least 12 upper division credits. To receive the certificate, students must complete all courses with a grade of "C" (2.00 on a scale of 4.00) or better.

• Required Courses:
  • MKT 300 Marketing and Business Performance or MKT 303 Honors Marketing Theory and Practice (3 Credit Hours, Minimum Grade: C)
  • MKT 370 Professional Sales and Relationship Management (3 Credit Hours, Minimum Grade: C)
  • MKT 410 Sales Management (3 Credit Hours, Minimum Grade: C)
• Certificate Electives:
  • Select two courses from:
    • MGT 430 Negotiations
    • MKT 435 Entrepreneurial Marketing
    • MKT 438 Advanced Selling Using Data and Technology
    • MKT 441 Sports Revenue Generation
    • MGT 484 Internship
    • MKT 493 Honors Thesis (6 Credit Hours, Minimum Grade: C)

Enrollment Requirements

This certificate program is open to current students in the W. P. Carey School of Business who are not in the marketing major. A student who is pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded before the completion of an undergraduate degree. A student who already holds an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.

Career Opportunities

Graduates who have combined the certificate in professional sales with their major program of study may become more marketable to employers. They often decide to pursue employment in sales, marketing, or procurement. Advanced degrees or certifications may be required for academic or clinical positions.