Program Overview

Sales and Marketing Essentials Certificate

The Sales and Marketing Essentials certificate program is designed for undergraduate nonbusiness majors, offering a set of courses that cover indispensable marketing knowledge in a wide variety of marketing application domains.

Program Description

Students are required to enroll in two fundamental courses in marketing and choose three additional courses from a larger set to tailor the certificate to their particular interests. The entire certificate is offered via iCourse for flexibility and convenience.

At a Glance

• College/school: W. P. Carey School of Business
• Location: Tempe

Curriculum

The certificate in sales and marketing essentials requires 15 credit hours with at least 12 upper division credits. To receive the certificate, students must complete all courses with a grade of "C" (2.00 on a scale of 4.00) or better.

• Required Courses:
  • MKT 390 Essentials of Marketing (3 Credit Hours, Minimum Grade: C)
  • MKT 391 Essentials of Selling (3 Credit Hours, Minimum Grade: C)
• Certificate Electives:
  • Select three courses from:
    • MKT 392 Essentials of Business Marketing
    • MKT 395 Essentials of Advertising and Marketing Communication
    • MKT 396 Essentials of Services Marketing
    • MKT 397 Essentials of Global Marketing
    • MKT 398 Essentials of Sports Business (9 Credit Hours, Minimum Grade: C)

Enrollment Requirements

This certificate program is for nonbusiness majors only. A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded before the completion of an undergraduate degree. A student who already holds an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.

Career Opportunities

Graduates who have combined the certificate in sales and marketing essentials with their major program of study may become more marketable to employers, and they often decide to pursue employment in sales or marketing. Advanced degrees or certifications may be required for academic or clinical positions.