Program Overview

Program Overview

The certificate program in sports business is designed for students seeking a Bachelor of Science degree in the W. P. Carey School of Business who are interested in deepening their knowledge in the sports business domain.

Program Description

The certificate program prepares students for success by complementing coursework from a degree program with specialized business knowledge in the sports business area of interest. Particular attention is given to providing a foundation in marketing and sales as applied to the sports business discipline.

At a Glance

• College/school: W. P. Carey School of Business
• Location: Tempe

Curriculum

The certificate in sports business requires 15 credit hours with at least 12 upper division credits. To earn the certificate, students must complete all courses with a grade of "C" (2.00 on a scale of 4.00) or better.

• Required Course:
  • MKT 311 Sports Business (3 Credit Hours, Minimum Grade: C)
• Certificate Elective Group 1:
  • Upper Division Sports Business Certificate Elective: Revenue and Analytics
  • Select two courses:
    • MKT 441 Sports Revenue Generation
    • MKT 451 Sports Business Analytics
    • MKT 484 Internship
    • MKT 493 Honors Thesis (6 Credit Hours, Minimum Grade: C)
• Certificate Elective Group 2:
  • Upper Division Sports Business Certificate Elective
  • Select two courses:
    • MKT 370 Professional Sales and Relationship Management
    • MKT 375 Services Marketing
    • MKT 410 Sales Management
    • MKT 431 Sports Experiences
    • MKT 435 Entrepreneurial Marketing
    • MKT 465 Projects in Sports Business
    • MKT 484 Internship
    • MKT 493 Honors Thesis (6 Credit Hours, Minimum Grade: C)

Enrollment Requirements

• Prerequisites: This program is available to W. P. Carey BS degree program students who have a minimum cumulative ASU GPA of 2.50 and 56 earned credit hours.
• Students must have completed MKT 300, MKT 302 or MKT 303 with a grade of "C" (2.00 on a 4.00 scale) or higher.
• A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU.

Career Opportunities

Graduates who have combined the certificate in sports business with their major program of study may become more marketable to employers. Those who complete this undergraduate certificate often decide to pursue employment in marketing, sales, or management. Advanced degrees or certifications may be required for academic or clinical positions.