Program Overview

Overview of the Online Bachelor of Arts in Business – Communication

The Online Bachelor of Arts in Business with a concentration in Communication at Arizona State University combines a foundation in business concepts with a specialized emphasis on communication. This transdisciplinary program prepares students for positions in various industries where knowledge in business and communication plays a crucial role in ensuring success.

Program Details

• The program consists of 41 classes, each lasting 7.5 weeks, and totals 120 credit hours.
• The curriculum includes communication-focused courses in addition to the core courses required of majors within the W. P. Carey School of Business.
• Students learn how to create effective lines of communication, develop communication strategies, and understand how business and communication contribute to success in all industries and careers.

Knowledge and Skills Developed

• Improving workplace communication
• Negotiating and managing conflict
• Understanding and shaping messages
• Using effective communication strategies for training

Online Business Communication Courses

The curriculum for this degree includes a foundational understanding of business principles with a specialized focus on communication strategies. Courses include:

• WPC 148: First-Year Introduction to Career Development
• WPC 248: Sophomore Career Narrative Design
• WPC 348: Junior Networking Foundations
• WPC 448: Senior Career Transition Management
• WPC 300: Problem Solving and Actionable Analytics
• WPC 470: Business Leadership Capstone
• FIN 300: Fundamentals of Finance
• LES 305: Business Law and Ethics for Managers

Career Opportunities

This interdisciplinary program in business and communication prepares students for career opportunities within various industries. Potential career paths include:

• Business Analyst
• Employee Training Manager
• General Manager (GM)
• Inside Sales Manager
• Office Manager
• Public Relations Manager (PR Manager)
• Public Relations Specialist
• Sales Manager
• Social Services Director

Admission Requirements

• First-year applicants must meet ASU first-year student admission requirements.
• Transfer students must meet ASU transfer student admission requirements and have a 3.00 cumulative ASU GPA (if attended ASU) or 3.00 cumulative transfer GPA (if attended another institution).
• Earned Admission pathway is available for students who do not meet the requirements.

Tuition and Financial Aid

• Tuition fees can be estimated using the tuition calculator.
• Most students receive financial aid, which can reduce out-of-pocket costs.

Accreditation and Rankings

• The W. P. Carey School of Business is AACSB-accredited.
• Ranked #2 in best online bachelor's in business programs, #3 in best online master's in business programs (excluding MBA), and #3 in best online general management MBA programs by U.S. News & World Report.