Program Overview

Program Overview

The Online Bachelor of Arts in Business with a concentration in Sports Business is designed to prepare students for a career in the sports industry. This program focuses on the business and management side of sports, providing students with the knowledge and skills necessary to work with leagues, collegiate athletics, media, venues, retailers, and more.

Program Details

• The program consists of 40 classes, each lasting 7.5 weeks.
• The total credit hours required for the program is 120.
• The next start date for the program is 01/12/2026.

What is Sports Business?

Sports business spans principles of accounting, marketing, and finance in sports and recreation. Professionals in sports business must understand how to approach revenue generation and fan engagement, while working with athletics, leagues, teams, and more.

Transferable Skills

The program helps students develop transferable skills for sports management and other careers in business, including:

• Critical thinking
• Organization
• Perseverance
• Persuasion
• Problem-solving
• Teamwork
• Verbal and written communication

Sports Business Courses

The program includes courses on business principles and theories that apply to the sports industry, such as:

• Communication in business
• Mathematics for business analysis
• Marketing performance
• Fan behavior
• Sports marketing and media

Course Curriculum

Some of the specific courses in the program include:

• WPC 148: First-Year Introduction to Career Development
• WPC 248: Sophomore Career Narrative Design
• WPC 348: Junior Networking Foundations
• WPC 448: Senior Career Transition Management
• WPC 300: Problem Solving and Actionable Analytics
• WPC 470: Business Leadership Capstone
• FIN 300: Fundamentals of Finance
• LES 305: Business Law and Ethics for Managers

Career Opportunities

A business degree with a concentration in sports business prepares students for a wide range of jobs in the sports industry, including:

• Advertising Sales Representative
• Fitness and Wellness Coordinator
• General Manager (GM)
• Market Research Analyst
• Marketing Associate
• Marketing Manager
• Public Relations Manager (PR Manager)
• Public Relations Specialist
• Sales Manager

Faculty and Accreditation

The W. P. Carey School of Business faculty is passionate about innovative research and impact. The school is AACSB-accredited and committed to delivering excellent quality and value.

Admission Requirements

• First-year applicants must meet ASU first-year student admission requirements.
• Transfer students must meet ASU transfer student admission requirements and have a 3.00 cumulative ASU GPA (if attended ASU) or 3.00 cumulative transfer GPA (if attended another institution).

Tuition and Financial Aid

• The program offers a tuition calculator to estimate full-time or part-time tuition fees.
• Most students receive financial aid, which can reduce out-of-pocket costs.

Additional Information

• The W. P. Carey School of Business is one of the top business schools in the country, with U.S. News & World Report rankings reflecting its commitment to academics, research, and student outcomes.
• The school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries.