Program Overview

Overview of the Online Bachelor of Arts in Business – Tourism

The Online Bachelor of Arts in Business with a concentration in Tourism is designed to provide students with a comprehensive understanding of the tourism industry, combining foundational business abilities with specific industry knowledge. This program aims to support students' growth in the field by teaching them tourism marketing techniques and how to interact effectively with various types of businesses.

Program Details

• Total classes: 41
• Weeks per class: 7.5
• Total credit hours: 120
• Next start date: 01/12/2026

Curriculum

The curriculum combines core business courses with a specialized focus on tourism, including areas such as hospitality, events, and international tourism. Some of the key courses include:

• WPC 148: First-Year Introduction to Career Development
• WPC 248: Sophomore Career Narrative Design
• WPC 348: Junior Networking Foundations
• WPC 448: Senior Career Transition Management
• WPC 300: Problem Solving and Actionable Analytics
• WPC 470: Business Leadership Capstone
• FIN 300: Fundamentals of Finance
• LES 305: Business Law and Ethics for Managers

Career Opportunities

Graduates of this program can pursue various roles within the tourism industry, including management, administration, sales, and marketing. Potential career paths include:

• Business Analyst
• Employee Training Manager
• Event Planner
• Front Desk Manager
• General Manager (GM)
• Office Manager
• Public Relations Specialist
• Sales Manager
• Tour Guide

Admission Requirements

• First-year students: Must meet ASU first-year student admission requirements, including an SAT Reasoning score of 1120 or higher (for residents) or 1180 or higher (for nonresidents), or an ACT score of 22 (24 for nonresidents), or a high school class ranking in the top 25%, or an overall, unweighted high school GPA of 3.00 in competency courses defined by ASU.
• Transfer students: Must meet ASU transfer student admission requirements, have a 3.00 cumulative ASU GPA (if attended ASU), a 3.00 cumulative transfer GPA (if attended another institution), and meet minimum grade requirements for all critical tracking courses taken.
• Earned Admission pathway: Available for students who don’t meet first-year or transfer student requirements, requiring completion of 24 credit hours at ASU, a 2.75 cumulative ASU GPA, and completion and passing of specific courses.

Tuition and Financial Aid

• Tuition calculator: Available to estimate full-time or part-time tuition fees prior to any financial aid.
• Financial aid: Most students receive financial aid, which can reduce out-of-pocket costs.

About the W. P. Carey School of Business

• Rankings: Recognized for its excellence, with rankings including #2 in best online bachelor's in business programs, #3 in best online master’s in business programs, and #3 in best online general management MBA programs.
• Faculty: Comprised of award-winning faculty from six continents, fostering an environment of global thinking.
• Accreditation: AACSB-accredited, ensuring high-quality education and value.