Program Overview

Program Overview

The Online Bachelor of Science in Marketing with a concentration in Professional Sales is designed to provide students with the necessary skills to jumpstart their careers in sales, advertising, marketing, and business operations. This program emphasizes building long-term customer relationships in a B2B sales environment, preparing students for real-world scenarios.

Program Details

• Total classes: 40
• Weeks per class: 7.5
• Total credit hours: 120
• Next start date: 01/12/2026

Skills Developed

In this professional sales program, students will gain hands-on experience developing selling skills such as personal pitching, strategic questioning, and active listening. They will also become proficient in analytical research, relationship management, consumer behavior, global applications, and B2B marketing. Other transferable skills include:

• Communication
• Critical thinking
• Leadership
• Personal ethics
• Problem-solving
• Teamwork

Course Curriculum

The program includes core courses in marketing as well as professional sales courses in B2B marketing strategies, sales management, consumer behavior, and more. Students are required to complete an internship in sales or MKT 438: Advanced Selling Using Data, and the W. P. Carey capstone course. These applied experiences allow students to practice their skills and address real-world challenges in the professional sales field.

Sample Courses

• WPC 148: First-Year Introduction to Career Development
• WPC 248: Sophomore Career Narrative Design
• WPC 348: Junior Networking Foundations
• WPC 448: Senior Career Transition Management
• WPC 300: Problem Solving and Actionable Analytics
• WPC 480: W. P. Carey Capstone Course
• FIN 300: Fundamentals of Finance
• LES 305: Business Law and Ethics for Managers

Career Opportunities

This professional sales program prepares students for careers in sales, advertising, marketing, and business operations. Upon graduation, students can pursue roles such as:

• Account Manager
• Marketing Analyst
• Advertising Sales Representative
• Inside Sales Representative
• Market Research Analyst
• Marketing Associate
• Marketing Manager
• Merchandiser
• Sales Associate
• Sales Manager
• Store Manager

Admission Requirements

First-year applicants who meet the requirements for ASU first-year student admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

• An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A)
• A SAT Reasoning score of 1230* (taken March 2016 and after)
• A SAT Reasoning score of 1160* (taken prior to March 2016)
• An ACT composite score of 25*
• A high school class ranking in the top 8%

Tuition and Fees

Use the tuition calculator to estimate full-time or part-time tuition fees for this program prior to any financial aid. Most students receive financial aid, which can reduce out-of-pocket costs.

Accreditation and Rankings

The W. P. Carey School of Business is one of the top business schools in the country, with AACSB accreditation and high rankings in U.S. News & World Report. The school is committed to delivering excellent quality and value, with a focus on academics, groundbreaking research, and positive student outcomes.