Program Overview

Overview of the Online Bachelor of Science in Technical Communication – Social Media Management

The Online Bachelor of Science in Technical Communication with a concentration in Social Media Management is designed to prepare students to lead digital strategy across industries. This program focuses on managing content, communication, and engagement on a professional level.

Program Details

• Total classes: 40
• Weeks per class: 7.5
• Total credit hours: 120
• Next start date: 01/12/2026

The Knowledge and Skills You’ll Develop

Projects in this program focus on writing, design, and strategic content creation. Students will also work with visual, video, and audio formats to expand their digital communication abilities. The curriculum covers topics such as:

• Advanced technology use for content creation
• Content development and management
• Cross-cultural communication and collaboration
• Writing for specific audiences

Who’s a Good Candidate for This Program?

This program is ideal for individuals interested in professional communication roles within businesses, nonprofits, or government settings. Coursework focuses on organizational strategy, including customer service, content planning, and crisis communication.

Social Media and Technical Communication Courses

Students will gain industry-relevant experience with community projects, digital content creation tools, and multimedia platforms. Topics cover digital ethics, internet governance, and programs such as Hootsuite, Buffer, and Adobe Creative Cloud. Courses may include:

• TWC 122: Introduction to Social Media
• TWC 150: Introduction to Technical Communication
• TWC 201: Writing for Digital Media
• TWC 214: Storytelling with Data
• TWC 260: Accessibility and Inclusion in Communication and User Experience
• TWC 305: Research in Technical Communication
• TWC 311: Principles of Visual Communication
• TWC 314: Data Visualization Tools and Techniques

Career Opportunities

Graduates can pursue careers in writing, editing, design, multimedia creation, research, and more. With expertise in technical communication and digital strategy, students will be well-equipped for competitive roles across industries. Potential careers include:

• Communications Specialist
• Document Management Specialist
• IT Project Manager
• Instructional Specialist
• Market Research Analyst
• Public Relations Specialist
• SEO Specialist
• Technical Writer
• Web Designer

Admission Requirements

To be admitted to ASU, students must hold a high school diploma or equivalent and have completed at least 14 of the following courses:

• Four years of math
• Four years of English (non-ESL/ELL courses)
• Three years of lab sciences
• Two years of social sciences
• Two years of the same second language
• One year of fine arts or career and technical education Applicants must meet at least one of the following:
• Top 25% in their high school graduating class
• 3.00 GPA in competency courses
• ACT score of 22 for Arizona residents (24 nonresidents) or SAT Reasoning score of 1120 for Arizona residents (1180 nonresidents)

Tuition and Fees

Use the tuition calculator to estimate full-time or part-time tuition fees for this program prior to any financial aid. Most students receive financial aid, which can reduce out-of-pocket costs.

Study at a Globally Recognized University

ASU is a global university recognized for its commitment to innovation, research, and high-quality academic programs. The university is repeatedly awarded peer-reviewed honors from U.S. News & World Report and other respected organizations. ASU is ranked:

• #1 in the U.S. for innovation for 11 consecutive years
• Top 10 best online bachelor’s programs
• Top 10% best global universities
• 80% of graduates reported their experiences at ASU inspired them to explore new career opportunities

Additional Information

For more details about the program, including course descriptions and faculty expertise, please refer to the provided context. The program is designed to provide students with a comprehensive education in technical communication and social media management, preparing them for successful careers in a variety of industries.