Program Overview

Program Overview

The Master's program in Media, Cultural Industries and Innovation at the University of Groningen is a full-time, 18-month program that explores how media are produced and reused in the digital era. The program focuses on the intersection of media, culture, and innovation, providing students with a solid theoretical foundation and practical skills to work in the cultural and creative industries.

Program Description

The program delves into the transformations in the digital society, cultures of media creativity, formats, and use, providing students with a thorough understanding of the developments in media from the analogue to the digital era. Students will acquire knowledge of digital formats and storytelling, media innovation and entrepreneurship, excellent creative, communication, and writing skills, and research skills for analyzing media production, content, use, and audiences.

Curriculum

The program consists of various courses, including:

• Year 1: Courses on transformations in the digital society, cultures of media creativity, formats, and use, as well as methods courses and professional skills courses.
• Year 2: Students write their MA thesis and apply their knowledge and skills in an internship.
• The specific courses for this track are currently under development, but they will focus on theories of media production and practice, studying audiences, users, and media content, and innovation and entrepreneurial culture.

Entry Requirements

To be admitted to the program, students must meet the following requirements:

• Previous education: Students with a BA degree in Media Studies from the University of Groningen are directly admitted to the program. Students with any other BA degree need to have at least 30 ECTS credit points from course units from the Minor in Media Studies provided by the University of Groningen, or course units equivalent to these in content followed at a different university.
• Language test: Additional English language requirement, including a Dutch VWO diploma or Dutch VWO English certificate, minimum TOEFL requirement, or IELTS 7.
• Other admission requirements: Students with a BA degree from a University of Applied Sciences (HBO) cannot apply directly for the MA Media Studies, track Media, Cultural Industries and Innovation, and must complete a pre-Master's first.

Tuition Fees

The tuition fees for the program are as follows:

• EU/EEA students: € 2601 (full-time)
• Non-EU/EEA students: € 19200 (full-time)
• Important note: The master track Media, Cultural Industries & Innovation is a 18 months master program (1.5 years), which means that students pay 1.5 times more tuition fee.

Job Prospects

Students who finish this MA degree have a thorough understanding of the developments in media and strong analytical, methodological, and professional skills, making them suitable for various job roles, including:

• Employee at a cultural organization
• Media manager
• Media producer
• (Online) communication officer
• Online publishing officer
• Advertiser
• Audiovisual archives manager
• Web curator
• Content manager
• Tool developer
• Content creator
• Entrepreneur
• Head of a start-up

Research Environment

The program is taught by lecturers who are internationally renowned in media studies, and students benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research centre. The department is well-known for its informal and vibrant atmosphere, allowing for fruitful exchange between staff and students.