Program Overview

Program Overview

The Double Degree Master's in Marketing and Finance is a two-year program that allows students to earn two Master's degrees from two of Europe's best business schools. The program is designed to provide students with advanced knowledge in marketing analytics and data science, as well as finance.

Program Structure

• The program is divided into two years, with the first year spent at the University of Groningen and the second year spent at Münster University in Germany.
• Students will take courses in marketing analytics and data science, as well as finance, and will write a Master's thesis.
• The program includes hands-on experience with assignments using the latest tools, such as Google Analytics 4.

Facts and Figures

• Degree: MSc in Marketing
• Course type: Double Degree master
• Duration: 24 months (120 EC)
• Croho code: 60048
• Language of instruction: English
• Start: February, September
• Faculty: Economics and Business

Why Study this Program in Groningen?

• Earn two Master's degrees in two years from two of Europe's best business schools.
• Unique approach in Groningen, covering both data engineering and data science.
• Develop analytical and critical thinking skills by working on research assignments using big data from companies.
• Become part of an active student-run community, MARUG, with over 1400 members.
• Graduates are working as business intelligence specialists, data analysts, data consultants, data scientists, marketing automation consultants, and many more.
• The program has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education.

Program

Year 1

• In Groningen, students will follow the Marketing Analytics and Data Science (MADS) profile of the MSc Marketing program, focusing on advanced marketing research methods and marketing modeling.
• Courses:
  • Companies, Brands and Consumers (5 EC)
  • Data Engineering (5 EC)
  • Data Science Methods (5 EC)
  • Elective MADS (5 EC)
  • Marketing Management elective (5 EC)
  • Master's Thesis Marketing (20 EC)
  • Method elective (10 EC)
  • Statistical Learning in Marketing (5 EC)

Year 2

• In Münster, students will take courses in strategic marketing management and finance, and write a research paper.
• Courses:
  • Study at Munster University (60 EC)

Study Abroad

• Study abroad is required.
• Maximum of 60 EC.
• Double degree partner is Münster University, Münster, Germany.

Entry Requirements

• Dutch diploma
• International diploma
• Admission requirements:
  • Previous education: Students cannot directly apply for admission to this Double Degree Master's. Instead, they will first have to enroll in the MSc in Marketing - Marketing Analytics and Data Science (MADS).
  • Grade list: A certified grade list(s) is considered in the evaluation.
  • Language test: IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176).

Registration Procedure

• Students can only apply for this double degree program after they have successfully completed the first semester of the MSc Marketing: Marketing Analytics and Data Science profile.
• The first step is to apply for the MSc in Marketing.
• After applying for the program, the Admissions Office will evaluate the student's educational background and assess their eligibility.

Application Deadlines

• Type of student:
  • Dutch students: 01 May 2026 (start course 01 September 2026), 15 October 2026 (start course 01 February 2027)
  • EU/EEA students: 01 May 2026 (start course 01 September 2026), 15 October 2026 (start course 01 February 2027)
  • non-EU/EEA students: 01 May 2026 (start course 01 September 2026), 15 October 2026 (start course 01 February 2027)

Tuition Fees

• Nationality:
  • EU/EEA: € 2601 (year 1), € 2695 (year 2)
  • non-EU/EEA: € 21400 (year 1), € 22200 (year 2)
• Program form: full-time

After Your Studies

• The skills developed in data science and designing marketing strategy allow students to take up positions such as data analyst, business intelligence specialist, marketing automation consultant, or database marketeer in global firms.
• Students can also pursue a career in decision-making within private companies, financial institutions, consultancy firms, or institutional organisations.
• Graduates can also become researchers at a university by doing a Research Master's and/or a PhD program.

Job Prospects

• Job examples:
  • Data and analytics consultant
  • Business intelligence developer
  • Marketing researcher
  • Researcher at a university (Research Master & PhD programs)
  • Data scientist
  • Marketing strategy consultant
  • Data analyst
  • Business analyst
  • Client technology lead
  • Marketing data advisor

Research

• Research in Groningen is deeply connected to business practice, economics, and society.
• Key areas of research:
  • Understanding customer behavior in the retail context.
  • Data-driven fundraising.
  • Modeling loyalty program success.
  • Voice analytics in customer management.
• The Customer Insights Center of the University of Groningen (RUGCIC) connects scientific research and practice and brings together the marketing knowledge and expertise of students, researchers, and businesses.