Program Overview

Introduction to the Double Degree Master's Programme in Marketing and Information Systems

The University of Groningen offers a unique Double Degree Master's programme in Marketing and Information Systems, providing students with the opportunity to study in both Groningen and Münster, Germany. This two-year programme is designed to equip students with the skills and knowledge necessary to understand how marketing analytics and information systems can deliver more effective marketing strategies.

Programme Overview

• The programme is a full-time Double Degree Master's, with a duration of 24 months (120 EC).
• The language of instruction is English.
• The programme starts in February and September.
• The faculty responsible for the programme is the Faculty of Economics and Business.

Programme Structure

• Year 1: Students follow the Marketing Analytics and Data Science (MADS) profile of the MSc Marketing programme in Groningen.
• Year 2: Students follow courses from the MSc BA Major Marketing & Minor Information Systems at the Universität Münster in Germany.

Courses

Year 1 in Groningen

• Companies, Brands and Consumers (5 EC)
• Customer Models (5 EC)
• Data Engineering (5 EC)
• Data Science Methods (5 EC)
• Elective MADS (5 EC)
• Marketing Management elective (5 EC)
• Master's Thesis Marketing (20 EC)
• Method elective (10 EC)
• Statistical Learning in Marketing (5 EC)

Year 2 in Münster

• Study at Munster University (60 EC)

Study Abroad

• Study abroad is required.
• The maximum number of credits that can be earned abroad is 60 EC.
• The double degree partner is Münster University, Münster, Germany.

Entry Requirements

• Dutch diploma: Students with a Dutch diploma can apply for the programme.
• International diploma: Students with an international diploma can also apply, provided they meet the admission requirements.
• Admission requirements:
  • Previous education: Students must have a relevant Bachelor's degree.
  • Grade list: A certified grade list is considered in the evaluation.
  • Language test: IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176).

Registration Procedure

• Students can only apply for this double degree programme after successfully completing the first semester of the MSc Marketing: Marketing Analytics and Data Science profile.
• Applications will then open internally for the Double Degree Master's, which will involve a selection procedure.

Application Deadlines

• Type of student: Dutch, EU/EEA, non-EU/EEA
• Deadline: 01 May 2026, 15 October 2026
• Start course: 01 September 2026, 01 February 2027

Tuition Fees

• Nationality: EU/EEA, non-EU/EEA
• Year: 2026-2027
• Fee: € 2601 (EU/EEA), € 21400 (non-EU/EEA)
• Programme form: full-time

After Graduation

• Career prospects: Graduates with a Double Degree Master's in Marketing and Information Systems have exciting and extensive career prospects.
• Job examples:
  • Data and analytics consultant
  • Business intelligence developer
  • Marketing researcher
  • Researcher at a university (Research Master & PhD programmes)
  • Data scientist
  • Marketing strategy consultant
  • Data analyst
  • Business analyst
  • Client technology lead
  • Marketing data advisor

Research

• Research areas: Understanding customer behavior in the retail context, data-driven fundraising, modeling loyalty program success, voice analytics in customer management.
• The Customer Insights Center of the University of Groningen (RUGCIC) connects scientific research and practice and brings together the marketing knowledge and expertise of students, researchers, and businesses.
• The Marketing research institute focuses on three main disciplines in the field of marketing: strategy, modeling, and consumer behaviour.