Program Overview

Marketing Program Overview

The Marketing program at McMaster Continuing Education is designed to equip students with the skills and expertise needed to build marketing strategies and successfully execute plans across traditional, digital, and social platforms. This program is offered in association with the DeGroote School of Business and provides students with the opportunity to earn a Certificate or Diploma in Marketing.

Program Details

• The program is open enrolment, meaning there is no formal application or admission procedure.
• To enrol in a course, students simply register online.
• The program requires students to have an Ontario Secondary School Diploma or equivalent, or be a mature student as defined in the Undergraduate Calendar of McMaster University.
• Students must also meet McMaster University's English proficiency requirements if English is not their native language.

Certificate in Marketing

• The Certificate in Marketing requires students to complete six core courses.
• The core courses include:
  • MKT 819: Introduction to Marketing
  • MKT 201: Marketing Plans and Performance Management
  • MKT 102: Consumer Behaviour
  • MKT 203: Marketing Channels and Budgets
  • MKT 104: Market Research
  • MKT 205: Marketing Analytics
• The certificate program is open enrolment and can be completed online.

Diploma in Marketing

• The Diploma in Marketing requires students to complete seven core courses and two elective courses.
• The core courses include:
  • MKT 819: Introduction to Marketing
  • MKT 200: Consumer, B2B, Cause Marketing
  • MKT 201: Marketing Plans and Performance Management
  • MKT 102: Consumer Behaviour
  • MKT 203: Marketing Channels and Budgets
  • MKT 104: Market Research
  • MKT 205: Marketing Analytics
• The elective courses include options such as:
  • MKT 106: Branding and Image
  • MKT 108: Social Media Strategy and Management
  • DMK 101: Fundamentals of Digital Marketing
  • DMK 102: Digital Marketing Strategy
  • DMK 103: Search Engine Optimization, Search Engine Marketing, and Digital Advertising
• The diploma program is open enrolment and can be completed online.

Diploma in Marketing with Digital Marketing Concentration

• The Diploma in Marketing with Digital Marketing Concentration requires students to complete seven core courses, DMK 101, and two digital marketing elective courses.
• The core courses include:
  • MKT 819: Introduction to Marketing
  • MKT 200: Consumer, B2B, Cause Marketing
  • MKT 201: Marketing Plans and Performance Management
  • MKT 102: Consumer Behaviour
  • MKT 203: Marketing Channels and Budgets
  • MKT 104: Market Research
  • MKT 205: Marketing Analytics
• The digital marketing elective courses include options such as:
  • DMK 102: Digital Marketing Strategy
  • DMK 103: Search Engine Optimization, Search Engine Marketing, and Digital Advertising
  • DMK 104: Content Management
  • DMK 105: Data Management
• The diploma program with digital marketing concentration is open enrolment and can be completed online.

Admission Requirements

• The program is open enrolment, meaning there is no formal application or admission procedure.
• To enrol in a course, students simply register online.
• Students must have an Ontario Secondary School Diploma or equivalent, or be a mature student as defined in the Undergraduate Calendar of McMaster University.
• Students must also meet McMaster University's English proficiency requirements if English is not their native language.

Tuition Fees

• The tuition fees for the program vary depending on the course and the student's location.
• The fees for each course are listed on the program website.
• A McMaster Part-Time Student fee is included in the cost of academic credit courses.
• There is no tax on courses unless indicated at the bottom of the schedule chart.

Schedule

• The program schedule is available on the program website.
• The schedule includes the course name, cost, units, and delivery format.
• Students can register for courses online and must pay in full at the time of enrolment.
• Payment must be made in full at the time of enrolment, and online credit card or debit payments are preferred.