Program Overview

Digital Marketing MSc

The University of Sheffield offers a Master of Science in Digital Marketing, a one-year full-time program designed to equip students with the skills and knowledge required for a career in the fast-paced and evolving world of digital marketing.

Course Description

This course will prepare students for a career as socially responsible digital marketing professionals. Students do not need prior marketing experience to enroll in this course. The program covers essential marketing theory, strategic, analytical, and practical digital skills, including hands-on experience in social media management, influencer engagement, content strategy, performance analytics, ethical digital practice, and using campaign planning platforms.

Modules

A selection of modules is available each year, and the content may change before the start of the course. The following are examples of core modules:

• Marketing Management in the Digital Age
• Social Media, Influencer, and Campaign Management: This module equips students with the strategic and analytical skills needed to manage effective social media, influencer, and digital marketing activities.
• Digital Consumer Journey and E-Commerce Strategy: This module provides students with the knowledge and tools to understand and influence the digital customer journey, focusing on e-commerce strategy.
• Strategic Marketing Communications: This module covers a dynamic and wide-ranging group of topics intended to build and maintain brand equity.
• Contemporary Marketing Practices: This module evaluates various marketing concepts and practices applied in different business contexts.
• AI and Creative Tools for Digital Marketers: A hands-on, future-focused module that helps students build digital tools and strategic know-how.
• Principles of Data Analytics: This course prepares students for the field of data analytics, covering essential methodological steps and analytical techniques.
• Marketing in Society: This unit deals with the social context of marketing, examining the implications of adopting the marketing concept.
• Marketing Research: Students gain an understanding of how to conduct research in marketing management and evaluate the process and practices of marketing research.
• Project Dissertation: A unit requiring students to research a topic appropriate to the field of management, culminating in a dissertation.

Duration and Attendance

The program is one year full-time.

Teaching

The course features lectures, seminars, tutorials, and computer-based laboratories.

Assessment

Assessment methods include reports, portfolios, group and individual presentations, case studies, and a dissertation.

Career Prospects

This course prepares students for a career in digital marketing, equipping them with advanced knowledge and applied practical skills. The program focuses on socially responsible marketing practices, giving graduates a competitive edge.

School

The Management School at the University of Sheffield is a leading management school with Triple Crown accreditation (AACSB, AMBA, and EQUIS).

Entry Requirements

• Minimum 2:1 undergraduate honors degree in any subject.
• International qualifications are considered on a case-by-case basis.
• English language requirements: IELTS 6.5 (with 6 in each component) or University equivalent.

Fees and Funding

• Home (2026 annual fee): £16,460
• Overseas (2026 annual fee): £30,625
• Funding opportunities are available, including scholarships for international students and discounts for Sheffield graduates.

Accreditation

The Management School is Triple Crown accredited by AMBA, EQUIS, and AACSB, and is currently seeking accreditation by the Chartered Institute for Marketing (CIM) for entry to this course.