Business Administration (Marketing)

University of Missouri ColumbiaColumbia, United States

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Program Details

Degree
Bachelors
Major
Business Administration | Management | Marketing
Area of study
Business and Administration
Course Language
English

Program Overview

University of Missouri Program Details

The University of Missouri offers a wide range of degree programs, with more than 300 degree programs available.


Majors at Mizzou

Mizzou has various majors, including Business Administration.


Business Administration (Marketing)

The Marketing discipline is centered around acquiring, developing, and managing customers. It deals with understanding the strategies, tactics, and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide, and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The marketing department offers four undergraduate certificates:


  • Sales and Customer Development
  • Marketing Analytics
  • Digital Marketing
  • Global Business

Emphasis Areas

This major has the following additional emphasis areas:


  • Finance and Banking, BSBA
  • International Business-Finance, BSBA
  • International Business-Management, BSBA
  • International Business-Marketing, BSBA
  • Management, BSBA
  • Real Estate, BSBA

Common Career Paths

You can do nearly anything with a Mizzou degree, but here are some common career paths taken by graduates of this major:


  • Administrative Services Managers
  • Advertising and Promotions Managers
  • Business Teachers, Postsecondary
  • Chief Executives
  • Construction Managers
  • Cost Estimators
  • General and Operations Managers
  • Industrial Production Managers
  • Management Analysts
  • Market Research Analysts and Marketing Specialists
  • Marketing Managers
  • Public Relations Specialists
  • Sales Managers
  • Social and Community Service Managers
  • Transportation, Storage, and Distribution Managers

Program Information

The program is part of the Business and Commerce category.


Program Structure

The program offers various undergraduate certificates and emphasis areas.


Career Opportunities

Graduates of this major can pursue a wide range of career paths, including administrative services, advertising, business teaching, and more.


About University

University of Missouri Columbia


Overview:

The University of Missouri Columbia, also known as Mizzou, is a public research university located in Columbia, Missouri. It is the flagship institution of the University of Missouri System and is renowned for its comprehensive academic programs, vibrant student life, and strong research focus.


Services Offered:

The university offers a wide range of services to its students, including:

    Academic Advising:

    Providing guidance on course selection, degree planning, and career exploration.

    Financial Aid:

    Offering scholarships, grants, loans, and work-study opportunities to support students financially.

    Career Services:

    Assisting students with career planning, job searching, and internship opportunities.

    Health Services:

    Providing medical, dental, and mental health care to students.

    Student Life:

    Organizing various clubs, organizations, and events to enhance the student experience.

    Library Services:

    Offering access to a vast collection of books, journals, and digital resources.

Student Life and Campus Experience:

Mizzou boasts a vibrant and diverse campus community with numerous opportunities for students to engage in extracurricular activities, connect with peers, and explore their interests. Students can participate in over 600 student clubs and organizations, attend sporting events, enjoy live music performances, and explore the city of Columbia.


Key Reasons to Study There:

    Strong Academic Reputation:

    Mizzou is recognized for its high-quality academic programs and its commitment to research excellence.

    Affordable Education:

    The university offers a competitive tuition rate and generous financial aid options, making it an accessible choice for students.

    Vibrant Campus Life:

    Mizzou provides a dynamic and engaging campus environment with numerous opportunities for students to connect, learn, and grow.

    Research Opportunities:

    Students have access to cutting-edge research facilities and opportunities to collaborate with renowned faculty.

    Career Preparation:

    The university offers comprehensive career services and resources to help students prepare for their future careers.

Academic Programs:

Mizzou offers over 300 degree programs across various disciplines, including:

    Arts and Sciences:

    A wide range of majors in humanities, social sciences, and natural sciences.

    Engineering:

    Programs in various engineering fields, including mechanical, electrical, and civil engineering.

    Business:

    Programs in business administration, accounting, finance, and marketing.

    Journalism:

    Renowned for its journalism school, offering programs in print, broadcast, and digital media.

    Nursing:

    Highly regarded nursing programs, preparing students for careers in various healthcare settings.

Other:

Top 121Average ranking globally
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