Program Overview

University of Missouri Program Details

The University of Missouri offers over 300 degree programs, providing a wide range of academic opportunities for students. One of the programs offered is the Journalism (Strategic Communication) degree.

Program Description

The Journalism (Strategic Communication) program is designed to provide students with a solid foundation in the liberal arts and sciences, while also achieving competency in journalism. The program focuses on the study and practice of analyzing, gathering, creating, and presenting news and information through different media. Students in this program choose an emphasis in Strategic Communication, which involves the study of principles and practices of all communication designed to create a desired response from a given audience.

Emphasis Area

The Strategic Communication emphasis area is part of the Journalism major, which is offered as a Bachelor of Journalism (BJ) degree.

Curriculum

The curriculum for the Journalism (Strategic Communication) program includes focused study and hands-on experience in a variety of subject areas and specializations. Upon graduation, students pursue careers in a wide range of strategic communication and public relations professions, including:

• Account management
• Advertising management
• Art direction
• Audience research
• Copywriting
• Digital strategy
• Marketing
• Media planning
• Public relations
• Strategic communication research
• Sports and entertainment promotion
• Social media management
• Sports information

Common Career Paths

Graduates of the Journalism (Strategic Communication) program can pursue a variety of career paths, including:

• Advertising and Promotions Managers
• Advertising Sales Agents
• Art Directors
• Communications Teachers, Postsecondary
• Editors
• Fundraisers
• Fundraising Managers
• Graphic Designers
• Market Research Analysts and Marketing Specialists
• Meeting, Convention, and Event Planners
• News Analysts, Reporters, and Journalists
• Public Relations Managers
• Public Relations Specialists
• Search Marketing Strategists
• Writers and Authors

Program Categories

The Journalism (Strategic Communication) program is part of the following categories:

• Business and Commerce
• Communication, Journalism, Writing, and Media
• Health, Wellness, and Medical