Program Overview

Marketing Analytics

Overview

The Graduate Certificate in Marketing Analytics is designed to deepen understanding of Big Data that inform marketing strategies, tasks, and decisions. This certificate program leverages predictive data modeling and data-mining tools to deliver strategic analytical solutions and create value across markets and industries.

Target Audience

This certificate is designed for individuals who:

• Enjoy working with numbers and want to enhance their skills for career advancement
• Have basic statistical proficiency and want to learn more
• Want to learn how to use data to make better marketing decisions or to consult with marketing clients

Program Details

• Total Credit Hours: 12
• Certificate Description: The program focuses on using data to inform marketing strategies and decisions.
• Prerequisite Coursework/Experience: Prerequisite coursework/experience in marketing and statistics is required.

Admission Criteria

Deadlines for Application

• Entrance Term: Fall
• Application Deadline: July 1

Required Application Materials

• For the Graduate School:
  • Completed Graduate School online application
  • Unofficial Transcripts
  • Official Results of English Proficiency Exams (International applicants only)
• For the Marketing Analytics Program:
  • Trulaske Graduate Application
    • Including Essay Responses
  • Video Statement
  • Résumé
  • 1 letter of recommendation
    • From someone who knows you well in a professional or academic setting.
  • GMAT or GRE score (optional
    ot required)
  • TOEFL or IELTS (for international students)