Program Overview

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MSc Marketing Programme Overview

The MSc Marketing programme at the London School of Economics (LSE) offers a distinctive blend of human insights, analytical expertise, and business acumen. This programme is designed to equip students with the skills needed to succeed in marketing, providing a comprehensive understanding of customer behaviour, data analytics, and the wider business context in which marketing teams operate.

Introduction

The programme is ranked eighth in the world (QS Business Master’s Rankings 2026: Marketing) and is part of LSE, which is ranked sixth in the world for social sciences and management (QS World University Rankings by Subject 2025). Students will study alongside a diverse, global cohort and have the opportunity to apply their learning through a practical project, tailoring their studies with optional courses to reflect their interests and support their career goals.

Key Information

• Study mode: Full-time
• Programme availability: Home and overseas students
• Academic year: 2026/27
• Start date: Introductory course begins in September 2026
• Location: Houghton Street, London
• Application deadline: None – rolling admissions, but note the funding deadlines

Programme Structure

The curriculum is designed around four compulsory core courses, providing in-depth training in big data and analytics, and consumer behaviour. These core courses are underpinned by an understanding of the wider business context and the role of marketing in driving strategic organisational objectives.

Core Courses

• Business Fundamentals (non-credit bearing)
• Principles of Marketing (half unit)
• Marketing Analytics I: Consumer Analysis Fundamentals (half unit)
• Marketing Action Learning Project (half unit)
• Consumer Insights: Behavioural Fundamentals (half unit)

Specialist Marketing Electives

• Consumer Neuroscience (half unit)
• Pricing Strategy (half unit)
• Brand Strategy (half unit)
• Digital Marketing (half unit)

Other Elective Options

• Algorithmic Techniques in Machine Learning (half unit)
• The Audience in Media and Communications (half unit)
• Contemporary Issues in Media and Communications Policy (half unit)
• Pricing Strategy (half unit)
• Firms & Markets in Emerging Economies (half unit)
• Decisions, Biases and Nudges (half unit)
• Group & Team Decision-Making Processes (half unit)
• Incentives and Governance in Organisations (half unit)
• Organisational Behaviour (half unit)
• Leadership in Organisations: Theory and Practice (half unit)
• Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (half unit)
• Brand Strategy (half unit)
• Research Design for Policy and Programme Evaluation (half unit)
• Qualitative Research Methods (half unit)
• Doing Ethnography (half unit)
• Multivariate Analysis and Measurement (half unit)
• Survey Methodology (half unit)
• Unsupervised Machine Learning and Multivariate Data Analysis (half unit)
• Generalised Linear Modelling and Survival Analysis (half unit)
• Advanced Time Series Analysis (half unit)

Entry Requirements

• Undergraduate degree with upper second-class honours (2.1) or above, or international equivalent
• No prior work experience is required, but students with experience are welcome
• GMAT or GRE is recommended for all applicants and is required for applicants without a UK undergraduate or graduate degree
• English language requirements apply

Additional Tests

• GMAT or GRE is recommended for all applicants
• English language requirements

Fees and Funding

• Home student fee: £39,900 (2026/27)
• Overseas student fee: £39,900 (2026/27)
• Deposit: 10% of the tuition fee within six weeks of receiving an offer
• Fee reduction: Students who completed undergraduate study at LSE and are beginning taught graduate study at the School are eligible for a fee reduction of around 10 per cent of the fee
• Scholarships and other funding: Available, including the Graduate Support Scheme

Learning and Assessment

• The LSE learning experience: Challenging your view of the world and of marketing as a discipline
• Teaching: Lectures, classes, seminars, and individual supervision
• Academic support: Academic mentor, faculty office hours, programmes team, and the Learning Lab
• Assessment: Half-unit courses can be assessed by two-hour unseen examinations, coursework assignments, class participation, or group/individual project work

Graduate Destinations

• Career development: The programme provides the intellectual and practical skills to enable students to drive their career forward
• Graduate destinations: Our graduates are often in high demand by employers, with top sectors including FMCG, manufacturing and retail, advertising, marketing, PR, media, entertainment, publishing and journalism, information, digital technology and data, financial and professional services, and transport, logistics, procurement, storage and courier activities
• Examples of organisations that graduates work in include Deloitte, Phillips, Tencent, Coca-Cola, and Danone
• Median salary 15 months after graduating: £31,000

Life Beyond Your Degree

• Meet the Careers, Alumni and Employer Relations team: Connecting students, alumni, and employers
• Discover LSE Generate: Support for students to develop entrepreneurial skills as they build businesses and innovate in the UK and the world
• In conversation with the founder of CybPass: Read about PingChen Lin’s entrepreneurial journey after completing our MSc Marketing

Related Programmes

• Global Master's in Management: Accelerate your management career with our customisable two-year programme
• Master's in Management: Sharpen your critical thinking to tackle uncertainty and drive innovation
• MRes/PhD in Management - Marketing: Explore topics such as consumer behaviour, product innovation, and pricing strategy
• MSc Management of Information Systems and Digital Innovation: How will AI change work? How can big data transform business?
• MSc Human Resources and Organisations: Prepare for a fulfilling career in HR or people management
• MSc Management and Strategy: Delve into managerial economics and acquire the skills to tackle pressing global issues
• MSc Behavioural Science: Acquire skills to understand, predict and influence human behaviour with our world-leading master’s offered at our campus in London

Explore LSE

• Student life: Discover our campus and student services
• Student support: Find out more about our academic guidance, advice, and pastoral care
• Accommodation: Explore the accommodation services we offer to our students
• Meet, visit and discover LSE: Attend our in-person events or explore LSE from home

Connect with LSE

• LSE on X
• LSE on Facebook
• LSE on Instagram
• LSE on LinkedIn
• LSE on YouTube
• LSE on TikTok

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