Program Overview

Bachelor's Degree (BS) in Digital Media Design

The Bachelor's Degree in Digital Media Design is a program designed for creative individuals interested in mastering the art of visual storytelling, interactive design, and digital content creation. This program prepares students for dynamic careers in graphic design, animation, web development, and user experience design, equipping them with cutting-edge skills in multimedia production and technology.

Program Overview

The Digital Media Design bachelor's degree brings creativity and technology together, preparing students to thrive in today's dynamic digital landscape. Through hands-on coursework in graphic design, web development, animation, and user experience (UX) design, students learn to create visually compelling and functional digital content. This program equips students with the technical and creative skills needed for careers in digital marketing, multimedia production, web design, or interactive media.

Related Careers

• Commercial Photography
  • Documentary Videography
  • Film Production
  • Graphic Design
  • Digital Illustration
  • Web Design and Development
  • Printmaking
  • Animation
  • Digital Fabrication
  • Product Design

Program Details

• Offered by: College of Fine Arts
• Credit Hours: 120
• Credential: BS

Admission Requirements

• Official High School Transcript with Pre-College Curriculum
• Test Scores (optional): ACT or SAT scores can be submitted but are not required for university admission.

Application Requirements

• Completed applications include an official high school transcript, application fee ($50 domestic/$60 international), and optional official ACT/SAT score.
• The University of Kentucky is test-optional for admission and scholarships through the academic year.

Program Specific Requirements

• For freshman applicants, no application beyond the UK Admissions application is required.
• Transfer students must complete additional questions and submit a portfolio as part of the application process.
• Admission to the program is competitive and considers both academic performance and creative goals.

Application Deadlines

Freshman

• Early Action: 12/01/2025
• Regular Decision: 02/15/2026

Transfer

• Fall Scholarship: 06/15/2026
• Fall: 08/01/2026
• Spring: 11/15/2025
• Summer: 04/15/2026

Curriculum

The Digital Media Design program covers a range of media, including graphic design, digital illustration, photography, video production, animation, digital fabrication, web programming, and print media. Students gain hands-on experience with tools and techniques such as 3D printing, laser cutting, motion graphics, Risograph printing, and both digital and analog photography.

Course Structure

• Freshman Year: 31-33 credit hours
  • Fall Semester: 16-18 credit hours
    • UK 101: Academic Orientation
    • A-S 102: 2D
    • A-S 103: 3D
    • A-H 101: Introduction to Visual Studies
    • UKCRCC1: UK Core - Comp. & Comm. I
    • UKCRQFO: UK Core - Quantitative Foundations
  • Spring Semester: 15 credit hours
    • A-S 001: Foundation Exhibition
    • A-S 130: Drawing
    • A-S 200: Digital Art
    • A-H 106: Renaissance to Modern Art
    • UKCRCC2: UK Core - Comp. & Comm. II
    • UKCRSIR: UK Core - Statistical Inferential Reason
• Sophomore Year: 30 credit hours
  • Fall Semester: 15 credit hours
    • A-S 285: Lens Arts
    • FA6HAMT: 6 Hours (Art Admin, Music, or Theatre)
    • FADMADMAH3: DMAD Art History Selection (300+ level)
    • FADMADMAS3: DMAD Art Studio (300+)
    • UKCRSSC: UK Core - Social Sciences
  • Spring Semester: 15 credit hours
    • FADMADMAH3: DMAD Art History Selection (300+ level)
    • FA6HAMT: 6 Hours (Art Admin, Music, or Theatre)
    • FADMADMAS3D: DMAD Art Studio-Digital Based (300+)
    • FADMADMAS3D: DMAD Art Studio-Digital Based (300+)
    • UKCRNPM: UK Core - Natural, Physical and Math
• Junior Year: 28-42 credit hours
  • Fall Semester: 15 credit hours
    • ART 302: Industry Pathways and Practice
    • FADMADMAS3: DMAD Art Studio (300+)
    • FADMADMAS3: DMAD Art Studio (300+)
    • FADMADOE: DMAD Outside Exploration
    • UKCRCCC: UK Core - Community, Culture and Citizen
  • Spring Semester: 13-27 credit hours
    • FADMADMAS3: DMAD Art Studio (300+)
    • FADMADMAS3: DMAD Art Studio (300+)
    • A-S 399: Experiential Education
    • FADMADOE: DMAD Outside Exploration
    • UKCRGDY: UK Core - Global Dynamics
• Senior Year: 30 credit hours
  • Fall Semester: 15 credit hours
    • FADMADMAS3: DMAD Art Studio (300+)
    • FADMADOE: DMAD Outside Exploration
    • FADMADOE: DMAD Outside Exploration
    • HHS-FREE: Free Electives (3 hours)
    • HHS-FREE: Free Electives (3 hours)
  • Spring Semester: 15 credit hours
    • A-S 547: Digital Media Projects Capstone
    • FADMADMAS3: DMAD Art Studio (300+)
    • FADMADOE: DMAD Outside Exploration
    • HHS-FREE: Free Electives (3 hours)
    • HHS-FREE: Free Electives (3 hours)