Introduction to the Integrated BBA Programme

The Integrated BBA Programme is a 4-year programme that offers students a comprehensive education in business administration. With over 9,000 alumni and a 100% global experiential learning opportunity, this programme is designed to equip students with the skills and knowledge necessary to succeed in the fast-changing business world.

Programme Structure

The programme is structured to provide students with a strong foundation in business principles, as well as the opportunity to specialize in one of nine distinctive concentrations with no intake limit. These concentrations include:

• Asian Business Studies
• International Business and Chinese Enterprise
• Other options

Admission Channels

The programme admits students through the following admission channels:

• Joint University Programs Admissions System (JUPAS)
• Non-JUPAS (Local) Admissions Scheme
• International Admissions Scheme
• Transfer-in

Academics

The programme offers a range of academic options, including:

• Curriculum
• Foundation courses
• Global Experiences
• Concentrations
• Double Majors
• Double Degrees
  • Integrated BBA and Journalism and Communication Double Degree Options
  • Engineering and Business Administration (ERG-BBA) Double Degree Options
• Dual Degree Programmes
• Minors

Student Life and Career Prospects

The programme provides students with a range of opportunities to develop their skills and knowledge, both inside and outside the classroom. With a strong network of alumni and a reputation as the first business school in the region, graduates of the programme have excellent career prospects. The programme also offers a range of resources to support students in their future careers, including:

• Career Prospects
• Employer List

Programme Details

The programme is designed to provide students with a comprehensive education in business administration, with a strong focus on practical skills and real-world experience. With a range of academic options and a strong network of alumni, this programme is an excellent choice for students looking to succeed in the business world.

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