Program Overview

Master of Arts in Communication Management

The Master of Arts in Communication Management is a full-time, presential program that provides students with the necessary tools and skills to plan, develop, and implement corporate and digital communication strategies with an international orientation and a practical focus.

Program Overview

The program is organized into three trimesters, with a combination of compulsory and elective courses. Students will work on a Final Master's Project throughout the year, which can be either a research-based project or a practical project applied to a real case. The program also includes optional internships in companies, which provide students with relevant professional experience.

Objectives

The program aims to provide students with the knowledge and skills necessary to:

• Plan, develop, and implement corporate and digital communication strategies
• Analyze and solve communication problems in different professional environments
• Evaluate and measure the effects of communication strategies
• Develop a correct methodology for collecting and interpreting data
• Articulate key communication theories through written and oral skills

Admission Criteria

The program is aimed at recent graduates and young professionals from various disciplines who have a special interest in corporate communication and social media strategies.

Tuition Fees

The tuition fee for the program is 17,000 €.

Research Areas

The program covers various research areas, including:

• Corporate communications
• Digital media and public relations
• Branding and marketing
• Communication planning and project management
• Risk communication
• Digital marketing and search engine optimization (SEO)
• Social networks and communication management

Career Opportunities

Graduates of the program can work in various fields, including:

• Communication and brand specialist
• Communication and marketing specialist
• Consultant (brand, strategy, communication)
• Press officer
• Advertising specialist
• Public relations and institutional relations officer
• Market research analyst
• Leadership and management positions in private companies or public organizations

Companies that Have Hired Graduates

Examples of companies that have hired graduates of the program include:

• Communication agencies
• Departments of communication and marketing in large corporations, SMEs, family businesses, and start-ups
• Human resources and institutional relations departments in various companies
• Non-profit organizations, foundations, and associations
• Public and governmental organizations
• International organizations

Faculty

The program has a distinguished and selected faculty from the Department of Communication at the Universitat Pompeu Fabra, recognized worldwide, and with practical experience provided by professionals in the communication sector.

Methodology

The program combines different teaching methodologies, including seminars, conferences, case studies, group activities, and a practical approach to learning. The Final Master's Project is a key element of the program, and students will work on it throughout the year under the supervision of a mentor.

Evaluation

The evaluation of the program is based on written exams, multiple-choice tests, oral presentations, individual and group work, and participation in class discussions.

Tools and Resources

The program provides students with various tools and resources, including:

• Final Master's Project or Postgraduate Project
• A personal mentor for the supervision of the Final Master's Project
• Digital resources to acquire transversal competencies
• Interdisciplinary activities and workshops

Student Profile

The program welcomes students from all over the world, from different disciplines, who want to study communication management in Barcelona. The multicultural and international environment of the class is a great opportunity to communicate, work, and develop communication strategies with a global vision.

• Average age: 25
• Average work experience: 2 years
• International students: 85%

    The final answer is: $\boxed{}$