Program Overview

Màster Universitari en Màrqueting

The Màster Universitari en Màrqueting is a master's program offered by the UPF Barcelona School of Management, designed to provide students with a comprehensive understanding of marketing and its applications in the business world.

Program Description

The program aims to elevate marketing to its maximum potential, providing students with the necessary tools to design and implement a marketing plan, communicate it integrally, and determine its success. The program covers various aspects of marketing, including strategic marketing, branding, digital marketing, and consumer insights.

Program Structure

The program is divided into four main modules, which include:

• Planificació estratègica de màrqueting (Strategic Marketing Planning)
• Brand Management: gestió de marca (Brand Management)
• Consumer Insights: investigació de mercat (Consumer Insights: Market Research)
• Gestió de la comunicació (Communication Management)

Admission Criteria

The program is designed for university graduates in economics, statistics, communication, or business administration. Candidates from other fields must demonstrate some prior experience in the marketing sector.

Tuition Fees

The tuition fee for the program is 14,500 €.

Research Areas

The program covers various research areas, including:

• Màrqueting estratègic (Strategic Marketing)
• Branding
• Màrqueting digital (Digital Marketing)
• Consumer Insights

Career Opportunities

The program prepares students for careers in marketing, including:

• Product Manager
• Brand Manager
• Departaments de comunicació (Communication Departments)
• Cap en Departaments de vendes i Sales Manager (Sales Manager)
• Digital Marketing Manager

Professorship

The program is taught by a team of experts and professionals in the field of marketing, including:

• Alexandra Dominique Theben
• Carolina Luis Bassa
• Alberto Lempira Guevara Chacon
• Ana Freire
• Susana Domingo Pérez
• María Cristina Pérez Pietri
• Andrei Boar Boar
• Roger Pagà Peris
• Joan Anton Ros Guasch
• Jordi Torrents Cruz
• Jose Luis Martín Marín Arandia
• Antonio Ladrón De Guevara Martínez
• Monika Jiménez Morales

Collaborating Professors

The program also features collaborating professors from various industries and institutions, including:

• Ricard Bonastre Verdaguer
• Albert Camprubí Rovira
• Josep Estalella Camós
• Jordi Garolera Berrocal
• Thibisay Coromoto González Rodríguez
• Gem Romero
• Dagoberto Itriago
• José Luis Marín

Methodology

The program uses a combination of teaching methods, including:

• Seminaris (Seminars)
• Mentor
• Treball Final de Màster (Master's Thesis)

Evaluation

The program is evaluated through a combination of:

• Exàmens (Exams)
• Treball Final de Màster (Master's Thesis)
• Treballs individuals i grupals (Individual and Group Assignments)
• Assistència (Attendance)

Tools and Resources

The program provides students with access to various tools and resources, including:

• Treball de Final de Màster (TFM) o Postgrau (TFP) (Master's Thesis or Postgraduate Project)
• Un mentor personal (Personal Mentor)
• Recursos digitals (Digital Resources)
• Activitats i tallers interdisciplinars (Interdisciplinary Activities and Workshops)