Program Overview

Introduction to the Publicity and Public Relations Degree

The Publicity and Public Relations degree is a four-year program that aims to provide students with a comprehensive education in the field of communication, focusing on the development of skills and knowledge necessary for a successful career in publicity and public relations.

Program Overview

• Duration: Four academic years
• Tuition Fee: 1,248.52 € (indicative price for EU students)
• Places: 80
• Admissions: Access to these studies
• Branch of knowledge: Social sciences and law
• Schedule: Part-time for the first two years; morning and afternoon for the last two years
• Calendar: From September to June
• Credits: 240 ECTS credits
  • Basic subjects: 60
  • Compulsory subjects: 124
  • Elective subjects: 40
  • External practices: 10
  • Final degree project: 6
• Languages: Catalan, Spanish, and English (depending on the subject)
• Location: Poblenou campus
• Organization: Faculty of Communication

Presentation

The Publicity and Public Relations degree is designed to provide students with a comprehensive education in the field of communication, focusing on the development of skills and knowledge necessary for a successful career in publicity and public relations. The program aims to equip students with the ability to analyze situations and facts, think creatively, and communicate effectively.

Data and Indicators

The program provides students with a comprehensive education in the field of communication, focusing on the development of skills and knowledge necessary for a successful career in publicity and public relations.

Objectives and Competencies

Objectives

The Publicity and Public Relations degree aims to provide students with a comprehensive education in the field of communication, focusing on the development of skills and knowledge necessary for a successful career in publicity and public relations.

Competencies

• Ability to develop tasks that are typical of the different professional profiles in the field of publicity and public relations
• Ability to understand the variables of social, political, economic, and communicative contexts that affect the practice of publicity and public relations
• Critical and analytical ability to interpret data that must be considered to develop communication strategies
• Ability to detect changes and new trends, and to guide professional practices accordingly
• Ability to organize and direct multidisciplinary groups and extract maximum profit to solve communication problems
• Ability to work in a team, to expose ideas clearly, and to establish synergies with the rest of the group members
• Ability to devise strategies and messages for publicity and public relations

Student Profile

The student profile for the Publicity and Public Relations degree requires:

• Analytical ability to analyze situations and facts
• Creative ability to propose innovative solutions to problems
• Communicative ability to communicate ideas and proposals systematically and operatively
• Interest in the social environment and the dynamics of change in habits, attitudes, and values of different social groups
• Interest in the world of communication in its different media and genres, and the changes that occur in this world
• Interest in new aesthetic forms and the underlying cultural values
• Interest in the world of business, market, institutions, and public opinion

Study Plan

The study plan for the Publicity and Public Relations degree is designed to provide students with a comprehensive education in the field of communication, focusing on the development of skills and knowledge necessary for a successful career in publicity and public relations.

Practices

The practices are compulsory and have a total duration of 10 credits. They are carried out in the fourth year after a personalized selection process by both the Publicity and Public Relations Studies and the host companies. They consist of a stay in an advertising medium.

Stays Abroad

Stays abroad are optional and include both stays in European universities via the Erasmus program and stays in other universities around the world via bilateral agreements with the UPF.

Professional Outcomes

• Advertising and public relations campaign analyst
• Image consultant
• Brand consultant
• Strategic communication consultant
• Event creator and manager in advertising and public relations
• Creative in advertising formats and media
• Art director and designer
• Business and institutional communication director and manager
• Account executive
• Advertising and public relations company manager
• Market and communication researcher
• Media planner
• Strategic communication planner
• Advertising spot producer
• Internal communication manager in companies and institutions
• Content provider/Content curator

These activities can be developed in advertising agencies, communication agencies, online communication agencies, media buying centers, design studios, market research institutes, brand consulting firms, audiovisual production companies, business and institutional communication cabinets, and public relations departments.

Characteristics

The Publicity and Public Relations Studies offer, during the first two years, subjects that are fundamentally directed towards three types of knowledge: first, towards the conceptual and organizational foundations of advertising and public relations; second, towards the social and cultural context in which advertising and public relations develop; and third, towards the study of techniques and languages specific to the different forms and media of expression and communication of advertising and public relations.

The subjects of the third and fourth years are oriented fundamentally towards the acquisition of knowledge and skills of creativity, analysis, management, and realization necessary for the exercise of the different professional activities in the field of advertising and public relations.

Itineraries

• Creativity in Advertising
• Advertising Communication Strategies
• Public Relations
• Analysis and Research in Advertising and Public Relations

Students must follow an itinerary compulsorily. Each itinerary consists of a minimum of 20 credits. The student must take compulsorily an elective subject from each of the three remaining itineraries (which corresponds to 12 credits). The remaining elective credits that are missing to complete the 40 can be chosen from the elective subjects of the same itinerary, the rest of the itineraries, and the electives of the other degrees of the Faculty of Communication.