Program Overview

Introduction to the Master's Program in International Digital Marketing

The Master's Program in International Digital Marketing is designed to provide students with a comprehensive understanding of digital marketing strategies and techniques in an international context. The program aims to equip students with the knowledge and skills necessary to develop and implement effective digital marketing campaigns in a global marketplace.

Program Objectives

The program objectives include:

• Acquiring a global vision to design digital strategies in companies with an international vocation
• Applying new forms of marketing with advanced digital technologies
• Mastering new technologies to integrate them into strategies suitable for the country, product, and client
• Applying UX/UI, SEO, content marketing, and social networks to communicate better
• Understanding the potential of Big Data and artificial intelligence in data collection and analysis, strategy development and execution, content creation, and optimization
• Knowing tools for customer control and loyalty through a CRM
• Developing e-commerce sales strategies, as well as e-marketplaces for B2B and B2C

Program Contents

The program contents include:

• International digital marketing in the digital world
• Web & Mobile Marketing
• Web design
• Social media and content marketing
• Online sales strategy
• Customer relationship, business models, and new technologies
• Working in a digital world of international marketing
• Master's thesis | Realization with personalized advice of an international digital marketing plan aimed at promoting a product or service in a specific country

Distinguishing Elements

The distinguishing elements of the program include:

• International vision
• Transversal knowledge
• Mastery of digital tools
• Professional teachers in activity

Conclusion

The Master's Program in International Digital Marketing is designed to provide students with a comprehensive understanding of digital marketing strategies and techniques in an international context. The program aims to equip students with the knowledge and skills necessary to develop and implement effective digital marketing campaigns in a global marketplace. With its international vision, transversal knowledge, mastery of digital tools, and professional teachers, this program is an ideal choice for students looking to pursue a career in international digital marketing.