Program Overview

Introduction to the Program

The Grau en Negocis i Màrqueting Internacionals (International Business and Marketing Degree) is a four-year program that provides students with a comprehensive education in international business and marketing. The program is taught 50% in Catalan and Spanish and 50% in English.

Program Structure

The program consists of four years of study, with the first two years focusing on foundational courses and the last two years allowing students to specialize in either international business or marketing. The program includes a combination of compulsory and elective courses, as well as a final project that reflects the student's knowledge and skills acquired throughout the program.

Course Structure

The program is structured as follows:

• Assignatures bàsiques (Basic Subjects): 60 credits
  • 1st year: 36 credits
  • 2nd year: 24 credits
• Assignatures obligatòries (Compulsory Subjects): 104 credits
  • 1st year: 24 credits
  • 2nd year: 36 credits
  • 3rd year: 16 credits
  • 4th year: 28 credits
• Assignatures optatives (Elective Subjects): 48 credits
  • 3rd year: 24 credits
  • 4th year: 24 credits
• Pràctiques externes (External Practices): 20 credits
  • 3rd year: 20 credits
• Treball de Fi de Grau (Final Project): 8 credits
  • 4th year: 8 credits

Final Project

The final project is a mandatory component of the program, where students must complete an original project, report, or study that reflects their knowledge and skills acquired throughout the program.

Research Areas

The program covers various research areas, including international business, marketing, and sustainability management.

Conclusion

The Grau en Negocis i Màrqueting Internacionals is a comprehensive program that provides students with a solid education in international business and marketing. The program's structure, which includes a combination of compulsory and elective courses, as well as a final project, allows students to acquire the knowledge and skills necessary to succeed in the field.