Program Overview

Màster en Màrqueting Digital Internacional

Overview

The Master in International Digital Marketing offers comprehensive training for students to acquire a global vision of digital strategies in companies with an international vocation. The contents include topics such as international marketing in the digital world, web and mobile marketing, web design, social media and content marketing, online sales strategy, customer relationship, business models and new technologies, as well as working in a digital world of international marketing.

Objectives

The objective of the master's program is to enable students to apply new forms of marketing with advanced digital technologies and to master these technologies to integrate them into strategies suitable for the country, product, and customer. Additionally, students will learn to apply UX/UI, SEO, content marketing, and social networks to improve communication, as well as understand the potential of Big Data and artificial intelligence in data collection and analysis, strategy development and execution, content creation, and optimization.

Program Structure

• The program includes a combination of theoretical and practical courses, covering topics such as:
  • International marketing in the digital world
  • Web and mobile marketing
  • Web design
  • Social media and content marketing
  • Online sales strategy
  • Customer relationship
  • Business models and new technologies
• The program also includes a final project, which consists of developing an international digital marketing plan to promote a product or service in a specific country, with personalized mentoring.

Target Audience

The Master in International Digital Marketing is designed for professionals and graduates who want to acquire a global vision of digital strategies in companies with an international vocation. The program is suitable for those who want to develop their skills in digital marketing, including marketing professionals, entrepreneurs, and small business owners.

Duration and Schedule

• The program lasts from October to June.
• The schedule is from Monday to Friday, from 4 pm to 9 pm, and Saturdays from 9 am to 2 pm.

Tuition Fees

• The tuition fee for the program is 7,500 euros.
• There are 25 places available for the program.

Language

• The program is taught 80% in Spanish and 20% in English.

What Our Alumni Say

• "The Master in International Digital Marketing at ESCI-UPF provided me with the foundations to boost my career. After working in large consumption and creating a marketing agency in Colombia, I decided to come to Spain to enhance my knowledge and skills in digital marketing. During the master's program, I got a position as an SEO & Paid Media Intern at one of the most important digital transformation agencies in Barcelona, where I currently work as an SEO Executive."
• "I chose the Master in International Digital Marketing mainly because of the practical approach in each subject, its international vision, and the faculty, who are active professionals. I combined the master's program with work and it helped me in my daily tasks, as I am in international projects where various problems arise, and I was able to analyze and solve them with the faculty from a more strategic and practical point of view."

More Information

For more information about the Master in International Digital Marketing, please visit our website or contact us. We will be happy to provide you with more details about the program and answer any questions you may have.

Program Details

Program Structure

• The program includes a combination of theoretical and practical courses, covering topics such as:
  • International marketing in the digital world
  • Web and mobile marketing
  • Web design
  • Social media and content marketing
  • Online sales strategy
  • Customer relationship
  • Business models and new technologies
• The program also includes a final project, which consists of developing an international digital marketing plan to promote a product or service in a specific country, with personalized mentoring.

Faculty

• The faculty of the Master in International Digital Marketing is composed of active professionals with extensive experience in digital marketing.
• The faculty includes experts in areas such as SEO, content marketing, social media, and web design.

Cost, Financing, and Scholarships

• The tuition fee for the program is 7,500 euros.
• There are various financing options available, including scholarships and loans.
• For more information about financing options, please visit our website or contact us.

Alumni

• Our alumni have gone on to work in various roles in digital marketing, including SEO executives, content marketers, and social media managers.
• We have a strong network of alumni who are working in the industry and can provide support and guidance to current students.

More Information

For more information about the Master in International Digital Marketing, please visit our website or contact us. We will be happy to provide you with more details about the program and answer any questions you may have.

Contact

For more information about the Master in International Digital Marketing, please visit our website or contact us. We will be happy to provide you with more details about the program and answer any questions you may have.

Conclusion

The Master in International Digital Marketing at ESCI-UPF is a comprehensive program that provides students with the knowledge and skills needed to succeed in the digital marketing industry. With a combination of theoretical and practical courses, a final project, and personalized mentoring, students will be well-prepared to develop and implement effective digital marketing strategies in a global context.

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