Program Overview

Introduction to the Bachelor's Degree in International Business and Marketing

The Bachelor's Degree in International Business and Marketing is a four-year program that is taught 50% in Catalan-Spanish and 50% in English. The program is designed to provide students with a comprehensive education in international business and marketing, with a focus on specialization in either business or marketing.

Programme Overview

The program consists of a foundation period in the first two years, with compulsory subjects, followed by a specialization period in the final two years, where students can choose elective subjects and specialize in either business or marketing.

Subjects

The program includes a range of subjects, including core subjects, required subjects, elective subjects, company internships, and a bachelor's degree final project.

• Core Subjects: 60 credits
  • First year: 36 credits
  • Second year: 24 credits
• Required Subjects: 104 credits
  • First year: 24 credits
  • Second year: 36 credits
  • Third year: 16 credits
  • Fourth year: 28 credits
• Elective Subjects: 48 credits
  • Third year: 24 credits
  • Fourth year: 24 credits
• Company Internship: 20 credits
  • Third year: 20 credits
• Bachelor's Degree Final Project: 8 credits
  • Fourth year: 8 credits

Bachelor's Degree Final Project

The Bachelor's Degree Final Project is a mandatory project that students must undertake in the third term of the fourth year. The project requires students to apply everything they have learned in the program and demonstrate their capabilities, competencies, and skills.

Outstanding BDFPs

The program also recognizes outstanding Bachelor's Degree Final Projects, which are selected based on their quality and relevance.

Teaching Plans

The teaching plans for each subject are available in SIGMA, which provides detailed information on the program's curriculum and structure.

Conclusion

The Bachelor's Degree in International Business and Marketing is a comprehensive program that provides students with a solid education in international business and marketing. The program's focus on specialization, combined with its emphasis on practical experience and research, makes it an attractive option for students who want to pursue a career in international business and marketing.