Program Overview

Introduction to the Bachelor’s Degree in International Business and Marketing

The Bachelor’s Degree in International Business and Marketing is a four-year university course that prepares students for international management and provides a multidisciplinary, multicultural education. The program is designed to equip students with the necessary skills, techniques, and knowledge to respond to an international culture of business and marketing.

Program Details

• Area: International business and marketing
• Title: Bachelor’s Degree in International Business and Marketing
• Pre-registration code: 41024
• Length: 4 years
• Credits: 240 ECTS
• Required subjects: 104 ECTS
• Core subjects: 60 ECTS
• Elective subjects: 48 ECTS
• Company internship: 20 ECTS
• Bachelor's degree final project: 8 ECTS
• Language: 50% of subjects taught in English
• Timetable: Subjects assessed at the end of each term
• Places: 100 students
• Tuition fees: 133 € / ECTS

What the Program Offers

The program offers an official degree with high-level training in International Business, mastery of foreign languages, exchange programs, internships in significant companies, and a comprehensive, multidisciplinary, and multicultural training.

What Students Will Achieve

Upon completion of the program, students will achieve a comprehensive, multidisciplinary, and multicultural training that will enable them to work in and lead international groups. They will have the ability to have an overview of a company and create the necessary strategies to develop business internationally. Students will also develop vital skills in communication and negotiation in various languages and gain an understanding of the essential keys to conducting business in any country.

Quality and Transparency

The program is committed to continuous improvement in accordance with an institution of the highest standards of excellence. The school is firmly committed to transparency and responds to the requirements of AQU (Quality Assurance Agency for the Catalan University System), sharing all public information related to the Bachelor’s Degree in International Business and Marketing with the different stakeholders.

Career Opportunities

Graduates in International Business and Marketing are professionals capable of managing the global operations of a company and leading its international expansion and consolidation. They can work in a wide variety of private, public, or international cooperation companies, and in departments such as purchasing, international expansion, finance, import/export, logistics, marketing, market research, sales, customer service, operations, retail, and human resources.