Program Overview

Introduction to the Master's in International Digital Marketing

The Master's in International Digital Marketing is designed to provide students with a comprehensive understanding of digital marketing strategies and techniques in an international context. The program aims to equip students with the skills and knowledge necessary to succeed in the rapidly evolving digital marketing landscape.

Programme

The Master's in International Digital Marketing programme covers a range of topics, including:

• International marketing in the digital world
• Web and mobile marketing
• Web design
• Social media and content marketing
• Online sales strategy
• Client relations, business models, and new technologies
• Working in a digital world of international marketing
• Master's degree final project: Personalized advice and assistance to draw up an international digital marketing plan aimed at promoting a product or service in a specific country.

Aims

The programme aims to:

• Acquire a global vision to design digital strategies in companies with an international vision
• Apply new forms of marketing with cutting-edge digital technologies
• Master new technologies to integrate in the right strategies for any given country, product, and client
• Apply UX/UI, SEO, content marketing, and social media to communicate better
• Grasp the potential of big data and artificial intelligence in gathering and analyzing data and designing and implementing strategies, as well as content creation and optimization
• Use CRM to master customer loyalty and retention tools
• Design e-commerce sales strategies and e-marketplaces for B2B and B2C

Standout Features

The programme has several standout features, including:

• International vision
• Crosscutting knowledge
• Mastery of digital tools
• Taught by professionals actively involved in today's business world