Program Overview

Master's Degree in International Digital Marketing

The Master's Degree in International Digital Marketing offers comprehensive training for students to gain a global understanding of digital strategies in companies with an international focus. The content includes international marketing in the digital world, web and mobile marketing, web design, social media and content marketing, online sales strategy, customer relations, business models and new technologies, and working in an international digital marketing world.

Programme Details

• Area: International marketing
• Title: Master in International Digital Marketing
• Modality: On campus
• Length: October to June
• Credits: 60 ECTS
• Timetable: Friday, 4 – 9 pm, Saturday, 9 am – 2 pm
• Tuition Fees: €7,500
• Places: 25 students
• Language: 80% in Spanish and 20% in English

Programme Overview

The programme aims to train students in the application of new marketing methods using advanced digital technologies and to master these to integrate them into strategies suitable for the country, product, and customer. In addition, they will learn to apply UX/UI, SEO, content marketing, and social media to improve communication, as well as to understand the potential of Big Data and artificial intelligence in data collection and analysis, strategy development and execution, content creation, and optimisation. Students will also become familiar with customer control and loyalty tools using a CRM and develop sales strategies for e-commerce and e-marketplaces for B2B and B2C.

Alumni Testimonials

• Cristian Farid Tovar, SEO Executive at The Keenfolks: "The Master's Degree in International Digital Marketing at ESCI-UPF laid the foundations for giving my career a boost."
• Carolta Majó, Digital Manager at Perrigo: "The degree meshed perfectly with my job, helping me with my day-to-day work on international projects that constantly throw up a wide range of problems at different scales."

Final Master's Project

As part of the programme, students will complete a final master's project, which consists of developing a global digital marketing plan to promote a product or service in a specific country, with personalised guidance.