Program Overview

Master of Science in Management Specialization in Marketing

The Master of Science in Management with a specialization in Marketing is a program designed for international students. It aims to provide a solid foundation in business management, with a specific focus on marketing. The program is taught in English and is designed to be completed in 10 months.

Program Overview

• The program is divided into three trimesters.
• The first trimester covers five compulsory subjects.
• The second and third trimesters offer elective subjects, with the option to specialize in Marketing.
• Students can also choose to do a curricular internship, which is equivalent to two elective subjects.
• The program includes a Master's project, which is supervised by a member of the faculty.

Compulsory Subjects

• Analytical Tools
• Applied Statistics
• Managerial Accounting
• Corporate Finance
• Management Theory
• Marketing
• Organizational Behaviour

Elective Subjects

• Marketing:
  • Consumer Behaviour
  • Marketing Research
  • Marketing Strategy
  • Integrated Communications
  • Digital Marketing
  • Marketing Analytics
  • Pricing and Revenue Optimization
• Business Analytics:
  • Quantitative Methods in Management
  • Benchmarking and Management Control
  • Operations Management
  • Practical Data Science
• Entrepreneurship:
  • Business Plan
  • Business Strategy and Entrepreneurship
  • Financing for Start-ups
  • How to start a start-up
• General Management:
  • Negotiations
  • Decision Making: Experimental Methods for Management
  • Ethics and Sustainability Leadership

Program Details

• Duration: 10 months
• Language: English
• Modalidad: Presencial
• Horari: Tardes
• Crèdits ECTS: 60
• Preu: 18.500 €

Career Opportunities

The Master of Science in Management with a specialization in Marketing prepares students for careers in marketing, consulting, and management. Graduates can work in various industries, including finance, technology, and healthcare.

Admission Requirements

• Bachelor's degree in a relevant field
• English language proficiency
• GMAT or GRE scores (optional)
• Letters of recommendation
• Personal statement

Why Choose This Program?

• Gain a solid foundation in business management and marketing
• Develop practical skills and knowledge in marketing and management
• Enhance your career opportunities in marketing and management
• Study in a multicultural and international environment
• Benefit from the program's strong industry connections and networking opportunities

Accreditation

The Master of Science in Management with a specialization in Marketing is accredited by the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS). The program is also recognized by the Spanish Ministry of Education and the Catalan University Quality Assurance Agency (AQU).

Faculty

The program is taught by a team of experienced faculty members with expertise in marketing and management. The faculty includes:

• Anna Torres Lacomba
• Javier Gómez Biscarri
• Albert Banal Estanol
• Gert Cornelissen
• Susana Domingo Pérez
• Mircea Epure
• Walter Alfredo Garcia Fontes Badanian
• Mohammad Ghaderi
• Gaël Georges Marcel Le Mens
• Daniel Navarro Martínez
• Marcelo Ortiz Muñoz
• Cesare Righi
• Albert Satorra Brucart
• Daniel Serra De La Figuera
• Nan Jiang

Collaborating Faculty

• Lluís Ferran Blanch Colino
• Skander Esseghaier
• Alberto Lempira Guevara
• Pablo Martín
• Daniel Stone Del Pozo
• Linda Reichard
• Ana María Varela Otero

Methodology

The program uses a combination of teaching methods, including:

• Lectures
• Case studies
• Group activities
• Company visits
• Simulations

Evaluation

The program uses a variety of evaluation methods, including:

• Exams
• Presentations
• Individual and group assignments
• Participation in class and debates
• Simulation performance

Tools and Resources

The program provides students with access to a range of tools and resources, including:

• Treball de Final de Màster (TFM) or Postgrau (TFP)
• Mentorship program
• Digital resources for developing transversal competencies
• Interdisciplinary activities and workshops

Double Degree

The Master of Science in Management with a specialization in Marketing offers a double degree option with:

• BI Norwegian Business School (Norway)
• EBS Business School (Germany)

Title

Upon completion of the program, students will receive the title of Master of Science in Management with a specialization in Marketing, awarded by the Universitat Pompeu Fabra.