Program Overview

Program Overview

The Pompeu Fabra University (UPF) offers a degree in Publicity and Public Relations, which includes the study of marketing. This program is designed to provide students with a transversal education in various fields of communication, including public relations, marketing, design, analysis, and audiovisuals.

Program Structure

The program is divided into four years, with the first two years focusing on a broad range of subjects related to communication. In the third and fourth years, students can choose from four itineraries, which allow them to specialize in a specific area:

• Creativity in Publicity
• Public Relations
• Research
• Marketing (also referred to as the Strategy itinerary)

Marketing Itinerary

The Marketing itinerary includes courses such as:

• Digital Marketing
• Web Positioning
• Marketing in Search Engines
• Brand Strategy and Management

Program Details

The program is designed to provide students with a comprehensive education in marketing and public relations, with a focus on practical skills and real-world applications. The curriculum includes a range of courses that cover different aspects of marketing, including digital marketing, brand management, and market research.

Conclusion

The Publicity and Public Relations program at UPF offers students a unique opportunity to study marketing and related fields in a comprehensive and practical way. With its focus on transversal education and specialization options, this program is ideal for students who want to pursue a career in marketing or related fields.