Program Overview

Master of Science in Marketing

The Master of Science in Marketing is a program designed for an international audience, providing a full understanding of the important processes involved in creating, communicating, and delivering value to customers while strengthening the ability to face and solve complex challenges in an increasingly globalized marketing environment.

Overview

• The program offers an analytical approach to Marketing, providing students with the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial, and empirical perspective.
• Students will learn to use practical and theoretical tools for choosing markets, anticipating and identifying consumers' needs in order to plan an innovative marketing management strategy adapted to the latest marketing trends and techniques.
• At the end of the program, students will be prepared for managing a company's marketing strategy, whether it is an SME, NGO, a mass-market or a services company.

Program Details

• Duration: 10 months
• ECTS credits: 60
• Price: €18,500
• Language: English
• Modality: On-campus
• Schedule: Afternoons
• Next edition: Classes start on 22 September, 2026

Why Choose This Program

1. Learn from the best: Students will learn from the faculty of the UPF's Department of Economics and Business, the faculty of UPF-BSM, and from leading marketing professionals with experience in marketing departments of all types of companies.
2. A hands-on analytical approach to Marketing: Students will acquire the knowledge to integrate consumer analysis with industry analysis using the most up-to-date analytical tools in order to make decisions about the different elements of the brand strategy and marketing mix.
3. Strategic mindset: Students will master and put into practice the latest cutting-edge tools and techniques used in marketing management, trends research, and analytics in order to define and plan a marketing management strategy.
4. International recognition: The MSc in Marketing is ranked as one of the 4 best masters in marketing in Spain by the QS Business Masters Ranking 2023.
5. Unique International Opportunity with QTEM: Enhance your master's with the QTEM Program, a unique opportunity to study abroad and access an international network of outstanding students and over 20 academic partners recognized in the fields of management, economics, and finance.
6. Boost your career: The MSc in Marketing offers the possibility to undertake a curricular internship, which provides a relevant work experience in the fields of brand consulting, communication management, digital marketing, and marketing research, among others.

Who is it for?

• The MSc in Marketing is aimed at recent university graduates and junior professionals with strong quantitative and analytical skills, with previous studies preferably in Economics, Statistics, Communication, and Business Administration.
• Other degrees are accepted only if the candidate has at least 2 years of marketing-related professional experience.

Accreditations

• UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking.
• UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
• The MSc in Marketing is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain.
• The Quality Agency of the University System of Catalonia (AQU) has also institutionally accredited UPF-BSM.

Curriculum

• The MSc in Marketing consists of 4 core modules over 3 terms: Strategic Marketing Planning, Consumer Insights: Market Research, Brand Management, and Communication Management.
• During the third term, students will be able to choose their elective courses.
• Students will also prepare and present their MSc thesis, supervised by a specialized faculty member throughout the year.
• During the third term or at the end of the master, students will do a curricular internship in companies.

Complementary Activities

• QTEM Program: After successfully completing the Master of Science in Marketing, students have the opportunity to participate in the QTEM Program, an optional and free of charge experience to study abroad at more than 20 top international universities which are leaders in the field of Economics.
• Brush-up Courses: These preparatory courses cover business, analytic tools, economics, physical and chemical principles, and environmental subjects.
• Spanish Course: 80% discount during the first trimester for basic Spanish level.
• Career Development Program: Career sessions and workshops where participants obtain specific training on how to improve their professional profile, approach potential employers, and develop professional soft skills.
• International mobility: The UPF Barcelona School of Management offers the possibility of expanding training and international vision through the International Mobility Programme.

Qualification Obtained

• Once students have completed the course, they will obtain the Màster Universitari en Màrqueting / Master in Marketing - Máster Universitario en Marketing / Master in Marketing official Master's Degree awarded by Pompeu Fabra University.
• Students will also receive an additional Master of Science in Marketing completion certificate awarded by the UPF Barcelona School of Management.

Faculty

• The MSc in Marketing faculty is composed of professors from UPF's Department of Economics and Business and professors from UPF-BSM.
• In addition to the regular program faculty, experienced professionals from diverse sectors are invited during the year to share their expertise and professional experience.

Methodology

• The Master of Science in Marketing is an on-campus program that combines different teaching methodologies in its various courses in order to offer a rigorous and interactive learning experience, involving both individual and group work.
• The program includes seminars, practical cases, group-based activities, simulations, and written examinations.

Evaluation

• The assessment criteria of each course will be explained at the beginning of the term.
• The evaluation system may vary from course to course but it will be based on the student's performance on a selection of the following activities: written exams and multiple choice tests, oral presentations, individual works and essays, group projects, and class participation and interventions in debates.

Professional Future

• The MSc in Marketing is aimed at recent graduates and junior professionals with previous strong quantitative and analytical skills who want to acquire an analytical approach to Marketing.
• Once graduated, students will be able to work and develop Marketing strategies in all types of companies.

Student Profile

• Every year the program welcomes students from all over the world, coming mainly from analytical or communication backgrounds, to study in Barcelona: a vibrant, dynamic, and international city.
• Students become part of an international and multicultural environment that provides the first step to work, communicate, and negotiate globally.

Career Opportunities

• The MSc in Marketing includes the possibility to undertake a curricular internship as an essential element of the academic curriculum.
• Resources and assistance will be provided by UPF-BSM Careers Service to support students in their search for internships and job positions.
• Career opportunities include Brand Management, Digital Marketing, Internet and Social Media, Market Research, Marketing Consulting, and Retailing Marketing Departments in any sector.