Program Overview

Introduction to the University Program

The university program in question appears to be the Grado en Negocios y Marketing Internacionales (International Business and Marketing Degree) offered by ESCI-UPF. This program is designed to provide students with a comprehensive education in international business and marketing, preparing them for careers in a globalized economy.

Program Description

The Grado en Negocios y Marketing Internacionales is a degree program that combines theoretical foundations with practical experience, aiming to equip students with the skills and knowledge necessary to succeed in international business and marketing. The program covers a wide range of topics, including international trade, marketing, finance, and management, with a focus on developing students' critical thinking, problem-solving, and communication skills.

Faculty and Research

The program boasts a diverse and experienced faculty, comprising both academic and professional experts in their fields. The faculty members have a strong research focus, with interests spanning various areas of international business and marketing, including globalization, sustainability, and digital marketing. Some of the notable faculty members include:

• Aina Ras, who teaches innovation and entrepreneurship
• Alberto Guevara, who teaches marketing of social networks and content
• Andrew Coles, who teaches international trade and contracting
• Ariadna Sentís, who teaches financial accounting
• Axel Sanz, who teaches entrepreneurial skills
• Beatriz Bayo González, who teaches social responsibility of organizations
• Ester Oliveras, who teaches inclusive business
• Eugenia Laureckis Mollá, who teaches advertising and communication
• Eva Szalvai, who teaches culture and business in America
• Galina Yanygina, who teaches German and Russian languages
• Iker García González, who teaches programming and database management
• Jesús Oropesa Sánchez, who teaches culture and business in Asia
• Joan Ribas, who teaches economics and globalization
• Joan Pere Plaza, who teaches European integration and international trade
• Joel Muñoz, who teaches web analytics
• John Palmer, who teaches data mapping for marketing
• Jordi Puig, who teaches microeconomics
• Jorge Freire Orro, who teaches search engine marketing (SEM)
• Josep Maria Raya, who teaches forecasting techniques
• José Carlos Andrés, who teaches international product management
• José Miguel Aliaga, who teaches international purchasing and logistics
• Laetitia Pancrazi, who teaches French language and culture
• Lidia Torra, who teaches international economic history
• Manel Guerris, who teaches international project management and artificial intelligence
• Marc Lemus Font, who teaches mathematics
• Marc Rossell, who teaches culture and business in the Middle East and Africa
• Margarete Marte, who teaches German language and culture
• Maria Àngels Ruiz, who teaches international negotiation
• Mark Jeffery, who teaches international business law
• Mercè Roca, who teaches statistics and market research techniques
• Mouhcine Saoulej, who teaches Arabic language and culture
• Nia Plamenova, who teaches international talent management
• Oriol Castells, who teaches international expansion
• Oscar Elvira, who teaches finance
• Pelayo Corella, who teaches analysis of international events and communication techniques
• Raquel Herrera Ferrer, who teaches corporate communication and branding
• Roger Pagà, who teaches consumer behavior and market research
• Rosa Colomé, who teaches retail internationalization and business marketing
• Samer Ajour, who teaches international finance
• Sandra Sinem Kaya, who teaches international team management and organizational behavior
• Sergio Gil, who teaches industrial and service marketing
• Shushanta Acharjee, who teaches business organization
• Silvia Ayuso, who teaches sustainability management
• Tània Garcia, who teaches user interface and user experience
• Tomàs Prat, who teaches culture and business in the Middle East and Africa
• Tomislav Rimac, who teaches international strategy and pricing policies
• Toni Duró, who teaches public relations and content marketing
• Xavier Carbonell, who teaches auditing and corporate social responsibility
• Xavier Jou, who teaches international economic history and marketing
• Xavier Ros Roca, who teaches programming and database management
• Xiaozhen Lin, who teaches Chinese language and culture

Program Structure and Curriculum

The program is structured to provide students with a comprehensive education in international business and marketing, with a focus on developing their critical thinking, problem-solving, and communication skills. The curriculum includes a wide range of courses, such as:

• International trade and contracting
• Marketing of social networks and content
• Financial accounting
• Entrepreneurial skills
• Social responsibility of organizations
• Inclusive business
• Advertising and communication
• Culture and business in America
• German and Russian languages
• Programming and database management
• International trade and contracting
• Economics and globalization
• European integration and international trade
• Web analytics
• Data mapping for marketing
• Microeconomics
• Search engine marketing (SEM)
• Forecasting techniques
• International product management
• International purchasing and logistics
• French language and culture
• International economic history
• International project management and artificial intelligence
• Mathematics
• Culture and business in the Middle East and Africa
• German language and culture
• International negotiation
• International business law
• Statistics and market research techniques
• Arabic language and culture
• International talent management
• International expansion
• Finance
• Analysis of international events and communication techniques
• Corporate communication and branding
• Consumer behavior and market research
• Retail internationalization and business marketing
• International finance
• International team management and organizational behavior
• Industrial and service marketing
• Business organization
• Sustainability management
• User interface and user experience
• Culture and business in the Middle East and Africa
• International strategy and pricing policies
• Public relations and content marketing
• Auditing and corporate social responsibility
• International economic history and marketing
• Programming and database management
• Chinese language and culture

Admission Criteria and Requirements

To be eligible for the Grado en Negocios y Marketing Internacionales, applicants must meet the following requirements:

• Hold a high school diploma or equivalent
• Demonstrate proficiency in English (B2 level or higher)
• Submit transcripts and academic records
• Provide letters of recommendation
• Write a personal statement or essay
• Participate in an interview or assessment (if required)

Tuition Fees and Funding

The tuition fees for the Grado en Negocios y Marketing Internacionales vary depending on the student's nationality, residency, and other factors. The university offers various scholarships, grants, and financial aid options to help students cover the costs of tuition and living expenses.

Research Areas and Opportunities

The program offers students opportunities to engage in research projects and collaborations with faculty members and industry partners. The research areas include:

• International business and marketing
• Globalization and sustainability
• Digital marketing and e-commerce
• Entrepreneurship and innovation
• Corporate social responsibility and ethics
• International trade and finance
• Cultural and linguistic diversity in business
• Consumer behavior and market research

Conclusion

The Grado en Negocios y Marketing Internacionales at ESCI-UPF is a comprehensive degree program that provides students with a solid foundation in international business and marketing. With a diverse and experienced faculty, a wide range of courses, and opportunities for research and collaboration, this program is ideal for students who want to pursue a career in international business and marketing. NA