Program Overview

Màster en Comunicació Política i Institucional

The Màster en Comunicació Política i Institucional is a program designed to provide students with a comprehensive understanding of the interaction between politics and media. The program aims to equip students with the skills and knowledge necessary to design effective communication campaigns and manage the impact of communication on politics.

Presentation

The program is structured around eight modules, each focusing on a specific aspect of political communication. The modules cover topics such as the analysis of political behavior, communication and public opinion, crisis communication, and the role of communication in institutions.

Objectives

The program aims to provide students with a deep understanding of the complex relationships between politics, media, and public opinion. The objectives of the program include:

• To understand the role of communication in politics and institutions
• To analyze the impact of communication on public opinion and political behavior
• To design effective communication campaigns for political and institutional contexts
• To manage the impact of communication on politics and institutions

Methodology

The program uses a combination of theoretical and practical approaches to teach students about political communication. The methodology includes:

• Theoretical sessions: These sessions provide students with a comprehensive understanding of the theoretical frameworks and concepts related to political communication.
• Case study analysis: Students analyze real-life cases of political communication to understand the practical applications of the theoretical concepts.
• Practical sessions: Students participate in practical exercises and simulations to develop their skills in designing and managing communication campaigns.
• Conferences and visits to institutions: Students attend conferences and visit institutions to learn from professionals and experts in the field.

Evaluation

The program is evaluated through a combination of participation, assignments, and a final project. The evaluation criteria include:

• Participation: 10% of the final grade
• Assignments: 20-30% of the final grade
• Final project: 60-70% of the final grade

Career Opportunities

The program provides students with a range of career opportunities in the field of political communication, including:

• Director of communication campaigns
• Advisor or responsible for electoral communication
• Director of institutional communication
• Spin doctor
• Director of cabinet
• Consultant in political and electoral communication
• Redactor of political speeches
• Responsible for press in institutions
• Communicator in administrations and institutions
• Community manager for political parties and institutions
• Specialist in digital content and social media for institutions and political parties

Student Profile

The program is designed for students with a background in communication, politics, or related fields. The typical student profile includes:

• Age: 26
• Experience: 4 years
• International students: 19%

Program Details

• Duration: 10 months
• Credits: 60 ECTS
• Language: Spanish
• Modality: On-site
• Schedule: Afternoons
• Price: 9,500 €

Titulation

The program provides students with a Master's degree in Communication, Politics, and Institutions, issued by the Universitat Pompeu Fabra.

Faculty

The program is taught by a team of experienced professionals and academics in the field of political communication. The faculty includes:

• Carles Pont Sorribes: Associate Professor and Director of the Master's program
• Toni Aira Foix: Senior Lecturer and Director of the Master's program
• Roger Cuartielles Saura: Teaching Collaborator
• Francisco Javier Ruiz Collantes: Full Professor
• Monika Jiménez Morales: Associate Professor
• And many other professionals and academics in the field of political communication

Research Areas

The program covers a range of research areas, including:

• Political communication
• Institutional communication
• Crisis communication
• Public opinion and political behavior
• Communication and media
• Political marketing and electoral communication

Activities

The program includes a range of activities, such as:

• Sessions and conferences at institutions
• UPF-BSM Inside: a group of transversal and interdisciplinary subjects
• International mobility program

Why Choose This Program

The program offers students a range of benefits, including:

• Actualization of contents and contact with reality
• Plurality: the program offers a plural perspective, both in content and in faculty
• Reputation of the faculty: the program is taught by experienced professionals and academics in the field of political communication
• Connection with the labor market: the program provides students with the skills and knowledge necessary to succeed in the labor market
• International recognition: the program is recognized internationally and provides students with a range of career opportunities.