Program Overview

Program Overview

The Corporate and Public Administration Communication program aims to equip graduates with adequate knowledge, methods, and competencies in the areas of cultural processes, public and corporate communication, and marketing.

Objectives

The program objectives include:

• Providing graduates with tools to analyze communicative processes and information techniques, as well as methodological competencies to elaborate and utilize them.
• Enabling graduates to operate in the field of communication and advertising in companies, public organizations, and non-profit organizations, as well as in communication agencies.
• Fostering understanding of the functioning of public and private organizations.
• Preparing graduates to operate in international contexts through knowledge of two foreign languages.

Professional Profiles

Graduates will engage in professional activities in:

• Advertising agencies
• Marketing and communication areas
• Public relations areas of private national and international companies, public administration, and non-profit organizations
• Any other sector where applied communication to organizations is central

Program Details

The program focuses on providing a comprehensive education in communication, including:

• Analysis of communicative processes and information techniques
• Methodological competencies for elaboration and utilization
• Operation in communication and advertising fields
• Understanding of public and private organizations
• International context operation through foreign language knowledge

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