Program Overview

Program Overview

The Corporate and Public Administration Communication program is designed to equip graduates with a comprehensive understanding of scientific methods and content in the field of communication and cultural processes. The curriculum aims to provide students with the necessary skills to critically analyze the dynamics of change and development in public institutions, businesses, and non-profit organizations.

Objectives

The program prepares students for the professional role of a "corporate and public communicator" within public and private organizations. The curriculum provides a foundation for accessing master's degrees that prepare students for this professional profile.

Progression in the Curriculum

The program is structured into a single curriculum, with the following progression:

• In the first year, students acquire basic competencies in cultural and communicative processes, as well as disciplines such as sociology, history, psychology, and law. Specific attention is dedicated to informatics and communication technologies.
• In the second year, students delve deeper into theoretical models of communication and media in the digital ecosystem. They also acquire knowledge and skills useful for the communicator's toolkit, including research methods, data analysis, semiotics, languages, and linguistic competencies. Additionally, students explore topics related to economics and political sociology.
• In the third year, the program focuses on building the profile of the corporate and public communicator through courses in marketing, corporate communication, advertising strategies, public and institutional communication, and consumer analysis.

Study Commitment

The individual study commitment is defined by the program's didactic regulations.

Also, please note that some parts of the input are in Italian, but the output has been translated to English as per the instructions.

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