Program Overview

Psychology of Communication and Marketing

Program Overview

The Psychology of Communication and Marketing program is designed to provide students with a comprehensive understanding of the psychological principles underlying communication and marketing. The program aims to equip students with the knowledge and skills necessary to analyze and develop effective communication strategies in various contexts.

Program Structure

The program consists of a series of courses and activities that provide students with a thorough understanding of the psychological principles of communication and marketing. The program includes:

• Catalogue: A comprehensive overview of the program's courses and structure.
• Course: A detailed description of the program's courses and their objectives.
• Sapienza for you: A range of services and resources available to students, including academic support, career guidance, and extracurricular activities.

Featured Announcements

29/10/2025 - AVVISO - PERCORSI FORMATIVI

The period for compiling educational paths is from October 20, 2025, to April 30, 2026.

26/09/2025 - Further Professional Training Activities - UAFP (D.M. 654 del 05/07/2022): Certification Methods

Recognition or total or partial remedial of further professional training activities (UAFP), equal to 10 ECTS, envisaged for degree programs in Psychological Sciences and Techniques - class L-24, will be carried out after enrollment as follows:

• Candidates with UAFP certification for all 10 ECTS envisaged, issued by their university of origin, may proceed with the request for recognition.
• Candidates with UAFP certification for part of 10 ECTS envisaged, issued by their university of origin, may proceed with the request for recognition and acquire the missing credits while carrying out the program's study plan, in addition to the 120 ECTS provided for the Master's degree.
• Candidates who do not have the 10 ECTS related to UAFP acquire the missing credits while carrying out the program's study plan, in addition to the 120 ECTS provided for the Master's degree.

Enrolled students must submit their request for recognition by October 31, 2025.

Student Support Services

Sapienza University offers a range of support services to students, including:

• General information: The HELLO Office provides general information and support to students.
• Administrative procedures: The Student Affairs Offices handle administrative procedures, such as fees, part-time, transfers, etc.
• Academic issues: The SORT Office or the Infostud Platform provide support for academic issues, such as lesson time, schedule, exams, etc.
• Technical support: The Infostud Platform provides technical support to students.
• Support for students with international degrees: Sapienza University provides support to students with international degrees.

Student Life

Sapienza University offers a range of extracurricular activities and services to students, including:

• Sports: The Centro Sapienza Sport offers a range of sports facilities and activities, including soccer, swimming, yoga, fitness, martial arts, archery, tennis, athletics, team sports, and many others.
• Music: The MuSa orchestras offer students the opportunity to play an instrument, sing, and dance.
• Theatre: The Theatron - Ancient Theatre at Sapienza offers students the opportunity to act and participate in theatrical performances.
• Radio: RadioSapienza offers students the opportunity to be a radio presenter or director.
• Discounts: Sapienza University offers discounts for movies, concerts, and theatre performances.
• Cultural and social initiatives: Sapienza University offers a range of cultural and social initiatives, including seminars, conferences, and artistic events.

Museums and Cultural Resources

Sapienza University has a range of museums and cultural resources, including:

• The Sapienza Museum Network: A network of 18 museums, including the Botanical Garden and a contemporary art laboratory.
• The Herbarium: A collection of over 1 million plants.
• The Mineralogical Museum: A collection of over 34,000 minerals.
• The Paleontological Museum: A collection of over 1,000 fossils.
• The Sapienza Store: A store offering Sapienza University merchandise.