Program Overview

Overview

The Bachelor of Communication and Media is an exciting, interdisciplinary degree that helps students develop the skills and expertise in high demand across all employment sectors. Every business, nonprofit, or government agency needs employees who are effective communicators. This degree is ideal for students with multiple interests who want a broad range of career options.

Program Details

• The program introduces students to the latest technologies in digital and artificial intelligence, new forms of immersive media, and ways to tell vivid, compelling stories.
• Students learn theories that help them understand how media and communication industries work and how they can be improved to serve local and global communities.
• The teaching style emphasizes hands-on experience from day one, giving students the space to experiment and discover their own interests and talents.
• Throughout the degree, students work on real-world problems, developing a portfolio of work that shows what they can do.
• The university supports student learning with state-of-the-art facilities, including a fully equipped television and video production studio, radio studios and podcasting suites, design labs, and film production spaces.

Majors

• All students take a group of core foundational subjects.
• Students then choose one of five majors, or areas of specialization:
  • Digital and Social Media
  • Journalism
  • Marketing Communication and Advertising
  • Screen Media Production
  • Visual Communication Design
• Students also have the option to do a second major, or a combination of minors and elective subjects in another field, increasing their knowledge and employability.

Marketing Communication and Advertising (Major)

The fields of marketing, communications, and advertising deliver coordinated messages about products and services through many channels, such as television, radio, social media, and experiential activities. They impact a range of audiences, helping people make informed choices and influencing how they think, feel, and consume products.

Career Opportunities

• Account Executive
• Advertising Manager
• Art Director
• Brand Manager
• Campaign Manager
• Copywriter
• Creative Director
• Digital Marketing Officer
• Marketing Manager
• Media Buyer
• Media Sales Manager

Admissions Information

• A range of admission options are available for future students.
• The procedures governing admission are defined in UOW's Admissions Procedures and the UOW College Admissions Policy.
• For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

Entry Requirements

• Applicants must achieve the required score in a previous qualification, equivalent to completing at least 13 years of schooling in Australia.
• To succeed in their chosen course, students should have completed relevant subjects in senior high school or other qualifications.

English Language Requirements

• The following level of English is required to gain admission to this program:
  • IELTS Academic: 6.5 overall, with 6.0 in reading, writing, listening, and speaking.
  • TOEFL (Internet-based): 86 overall, with 18 in reading, 18 in writing, 17 in listening, and 17 in speaking.
• Other qualifications may also be considered.

Tuition Fees

• International Course fees:
  • Campus: Wollongong
  • Delivery method: On Campus
  • Session fee: $17,280 (2025)
  • Course fee: Indicative, based on normal course length and progression.
• Tuition fees are reviewed annually; fees payable are dependent on the year of commencement and are subject to increase during the period of study.

Additional Fees

• Overseas Student Health Cover (OSHC)
• Student Services and Amenities Fee (SSAF)

Key Dates

• Autumn Session, 2025:
  • Application Deadline: See important dates for more information.
  • Orientation: Check campus details.
  • Session: March 3 - June 27, 2025.
• Spring Session, 2025:
  • Application Deadline: See important dates for more information.
  • Orientation: Check campus details.
  • Session: July 28 - November 20, 2025.

Student Profile

• The tables below contain information on the 2024 commencing student cohort, which indicates the likely profile of students for 2025.
• Student profile table:
  • Applicant background: Higher education study, vocational education & training study, work & life experience, recent secondary education.
  • 2024 intake: Numbers and percentages for each applicant background.

ATAR Profile

• This table relates to all students selected on the basis of ATAR alone or ATAR in combination with adjustment factors.
• ATAR profile of ATAR-based offers in 2024:
  • Highest rank to receive an offer: 99.35.
  • Median rank to receive an offer: 72.15.
  • Lowest rank to receive an offer: 58.85.

More Information

• For more information about UOW admission pathways, see UOW Admission Information.
• Double degrees:
  • Bachelor of Arts - Bachelor of Communication and Media
  • Bachelor of Communication and Media - Bachelor of International Studies
  • Bachelor of Communication and Media - Bachelor of Business
  • Bachelor of Communication and Media - Bachelor of Laws
  • Bachelor of Communication and Media - Bachelor of Laws (Honours)
  • Bachelor of Creative Arts - Bachelor of Communication and Media

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• Bachelor of Arts - Bachelor of Communication and Media
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