Program Overview

Master of Business Administration Advanced (Marketing)

The Master of Business Administration (MBA) Advanced is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

Overview

The course has been designed to cover three stages:

1. Diagnostics - learn to diagnose issues in real organisations with a focus on marketing, employee engagement, talent management and accounting.
2. Exploration - explore the latest thinking and practices in organisations and research worldwide, while developing skills in innovation and business transformation.
3. Integration and Application - develop your strategic decision-making skills, undertake a real-world business project and hone your personal effectiveness as a responsible leader.

The MBA Advanced offers students the opportunity to specialise further in their area of interest by completing four additional subjects from a specialisation of their choice. Specialisations are available in accounting, business analytics, finance, innovation and entrepreneurship, human resource management, marketing, project management, or supply chain management.

Your learning approach will include real-world case studies, experiential learning including planning and executing an integrated and live business project towards the end of the course, and teamwork, with an emphasis on peer learning.

Marketing (specialisation)

Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses.

During this major, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research. Learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.

Accreditation & professional recognition

The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world's top 6% of business schools - that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today's global employers are looking for.

Admissions information

A range of admission options are available for future students. The procedures governing admission are defined in UOW's Admissions Procedures, and the UOW College Admissions Policy.

• Entry Requirements:
  • A recognised bachelor's degree with an equivalent average mark of at least 50%, plus a minimum of three years of relevant full-time professional or managerial experience, or the part-time equivalent,
  • OR
  • A recognised Graduate Diploma or Graduate Certificate with an equivalent average mark of at least 50%, together with a minimum of five years of relevant full-time professional or managerial experience, or the part-time equivalent,
  • OR
  • Full membership of a qualifying professional body, together with a minimum of five years of relevant full-time professional or managerial experience, or the part-time equivalent,
  • OR
  • For candidates who do not hold tertiary qualifications, the Academic Program Director may accept those with substantial and proven managerial and/or entrepreneurial experience who demonstrate the potential to meet the learning requirements of the MBA. Each case is considered holistically on its individual merits.
• English Language Requirements:
  • The following level of English is required to gain admission to this program:
    • English Test | Overall Score | Reading | Writing | Listening | Speaking
    • IELTS Academic | 6.5 | 6.0 | 6.0 | 6.0 | 6.0
    • TOEFL (Internet-based) | 86 | 18 | 18 | 17 | 17

More detail

• Fees:
  • International Course fees table:
    • Campus | Delivery method | Session fee | Course fee
    • Wollongong | On Campus | $22536 (2025) | $90144 (2025)
• Key dates:
  • Trimester 1, 2025 at UOW:
    • Application Deadline: See important dates for more information
    • Orientation: Check your campus details
    • Session: 10 February - 2 May 2025
  • Trimester 2, 2025 at UOW:
    • Application Deadline: See important dates for more information
    • Orientation: Check your campus details
    • Session: 19 May - 8 August 2025
  • Trimester 3, 2025 at UOW:
    • Application Deadline: See important dates for more information
    • Orientation: Check your campus details
    • Session: 25 August - 20 November 2025
  • Trimester 1, 2026 at UOW:
    • Application Deadline: Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session.
    • Orientation: Check your campus details
    • Session: 9 February - 1 May 2026
  • Trimester 2, 2026 at UOW:
    • Application Deadline: Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session.
    • Orientation: Check your campus details
    • Session: 18 May - 7 August 2026
  • Trimester 3, 2026 at UOW:
    • Application Deadline: Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session.
    • Orientation: Check your campus details
    • Session: 24 August - 19 November 2026

Specialisation

• Choose the major/specialisation/stream that will be the main focus of your degree:
  • Still deciding
  • Accounting
  • Business Analytics
  • Finance
  • Human Resource Management
  • Marketing
  • Project Management
  • Supply Chain Management

Workload

• Full-Time Study Load:
  • As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study and practical work & placements.

Credit for Prior Learning

• Approved articulation arrangements between various courses are in place. For detailed articulation arrangements view the articulation arrangement page.
• Students who successfully completed a postgraduate qualification in Business from another University, will be assessed on a case by case basis.
• Members of selected organisations who meet specified criteria for each may be given credit towards the Master of Business Administration Advanced. For more details, please visit the Credit Arrangements webpage
• If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.
• Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.
• UOW values lifelong learning and recognizes various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.