Program Overview

Master of Marketing

The Master of Marketing program at the University of Wollongong equips students with the knowledge and skills to thrive in the dynamic landscape of marketing. The program explores how artificial intelligence, big data, and digital media are redefining how businesses connect with their audience. Through subjects such as AI-Driven Digital Marketing and Big Data and Marketing Analytics, students learn to use data and technology to design strategies that deliver real business impact.

Overview

Guided by leading academics and industry experts, students gain the ability to analyze consumer insights, craft powerful brand strategies, and apply innovation to solve real-world marketing challenges. Interactive classes and hands-on industry projects ensure that graduates have practical experience, as well as strategic expertise.

Careers

Graduates of the Master of Marketing program are in high demand across a wide range of industries. Potential career paths include:

• Advertising Officer
• Consumer Researcher
• Copywriter
• Corporate Communications Specialist
• Digital Marketer
• Media Relations Officer
• Product Development
• Public Relations Manager
• Publicity Agent
• Social Media Manager

Admissions Information

A range of admission options are available for future students. The procedures governing admission are defined in the University's Admissions Procedures and the UOW College Admissions Policy.

Entry Requirements

• A recognized bachelor's degree in any discipline with an equivalent average mark of 50%
• A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%
• A recognized master's degree in any discipline with an equivalent average mark of 50%
• Other tertiary qualifications, combined with extensive professional work experience, will be considered

English Language Requirements

The following level of English is required to gain admission to this program:

• IELTS Academic: Overall score of 6.5, with a minimum of 6.0 in Reading, Writing, Listening, and Speaking
• TOEFL (Internet-based): Overall score of 86, with a minimum of 18 in Reading, 18 in Writing, 17 in Listening, and 17 in Speaking
• UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)

More Detail

Fees

International Course fees:

• Campus: Wollongong
• Delivery method: On Campus
• Session fee: $13,914 (2025)
• Course fee: $55,656 (2025)

Tuition fees are reviewed annually, and fees payable are dependent on the year of commencement and are subject to increase during the period of study.

Key Dates

• Trimester 1, 2025: Application deadline, orientation, and session dates
• Trimester 2, 2025: Application deadline, orientation, and session dates
• Trimester 3, 2025: Application deadline, orientation, and session dates
• Trimester 1, 2026: Application deadline, orientation, and session dates
• Trimester 2, 2026: Application deadline, orientation, and session dates
• Trimester 3, 2026: Application deadline, orientation, and session dates

Workload

As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study and practical work & placements.

Credit for Prior Learning

If you hold a bachelor degree in a Business or Commerce related area, you may be granted credit for up to 24 credit points (4 core subjects). Graduates of the Master of Marketing can progress to another select master's program and receive up to 36 credit points credit into their new master's degree. If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.