Students
Tuition Fee
Start Date
Medium of studying
On campus
Duration
4 months
Details
Program Details
Degree
Masters
Major
Marketing | Event Management | Sports Management
Area of study
Business and Administration | Sports
Education type
On campus
Timing
Full time
Course Language
English
About Program

Program Overview


Program Overview

The M2 Sport leisure and event management program is a full-time academic program that focuses on the management of sport, particularly international sporting events. The program is taught in English and is unique in France as it is the only one to be delivered in a public university.


Program Structure

The program is structured around four teaching modules:


  • The first module covers transversal courses in sport management, including case studies and CSR in sport.
  • The second module focuses on Marketing and Communication, covering topics such as marketing, branding, sports media, and sport economics.
  • The third module is dedicated to sport event management, including event organization, sports law, and organizers' strategies.
  • The fourth module covers the master's thesis, internship, and project management.

Program Objectives

The program aims to train students in all aspects of event management, including sponsorship, media rights, press, logistics, social media, administration, competition, ticketing, catering, volunteering, spectator services, host-territories, and more. The program features speakers from both the academic world and the business of sporting events.


Skills and Competencies

The program develops and organizes a sporting event in an international context, providing students with the skills and competencies necessary to manage international sporting events.


Admission Criteria

The program is open to students who have completed four years of study (equivalent to a Master's degree) in fields such as economics, management, commerce, political science, law, engineering, and more. However, students without an academic background in sport management and event organization can still apply if they have relevant experience or have developed their skills through internships, volunteering, or research projects.


Application Period

The application period for the program is from February 15, 2026, to March 31, 2026.


Supporting Documents

Applicants must provide the following compulsory supporting documents:


  • Copy of identity document
  • Motivation letter
  • All transcripts of the years/semesters validated since the high school diploma
  • Curriculum Vitae Additional supporting documents may include:
  • VAP file (obligatory for all persons requesting a valuation of the assets to enter the diploma)
  • Residence permit or receipt of request stating the country of residence
  • Proof of comparability of diplomas (compulsory for students who cannot justify a university degree)

Fees and Scholarships

The tuition fees for the program may vary depending on the student's personal circumstances. More information on tuition fees and scholarships is available.


Location

The program is located in Bures-sur-Yvette, with the reception desk and campus map available for students.


Program Comparator

Students can view and compare their programs to identify the best options.


Research Areas

The program covers various research areas, including sport management, sport economics, and event organization.


Internationalization

The program is part of the EUGLOH European University Alliance and is a member of European and international networks, including CESAER, EUA, EUF, LERU, and U7+.


See More
How can I help you today?