Program Overview

Cand.negot. - Business, Language and Culture

Master Programme

This Master’s programme provides advanced knowledge and skills in business economics, marketing, management, communication, culture, and negotiation. It prepares students to take on key decision-making roles in international organisations and enterprises.

Programme Description

The curriculum integrates economics, marketing, and management with negotiation, language, and intercultural communication. Equal emphasis is placed on the social sciences and the linguistic-cultural dimensions of international business.

Specialisations

Students choose a main language based on their prior qualifications from their bachelor’s degree (English or German). They also select one of five specialisations, each drawing on leading research environments within both the humanities and the social sciences:

• International Relations
• Human Resource Management
• International Market Relation
• International Communication Management
• Global Marketing Management

Programme Structure

In addition to their specialisation, students take common courses shared across the programme and have the opportunity to choose electives tailored to their interests. The programme concludes with the completion of a Master’s thesis.

Teaching is conducted in English. If students choose German as their main language, language-specific courses will be taught in German.

Facts about the Programme

• Location: Odense
• Campus: Odense
• Study start: September and February
• Tuition language: English
• Tuition fee for non EU/EEA students: EUR 3100 per semester (30 ECTS)
• Student Housing: Guaranteed student housing for all internationals

Admission

• Vacant study places: The programme has vacant study places for February intake.
• New master’s degree opportunities from 2028: As of the 2028 intake, students will be able to study the programme at SDU as a 1-year or a master’s degree for working professionals.
  • 1-year master’s degree
  • Master’s programmes for working professionals

About SDU

• Profile: The University of Southern Denmark (SDU) welcomes highly qualified and motivated students who contribute to their education and the study environment and pursue high levels of professional expertise and brand-new perspectives.
• Departments and Centres: SDU has various faculties, departments, and centres that support its programmes and research activities.
• Vacant Positions: SDU is always looking for talent that can bring its research to new heights.