Program Overview

Brand Management and Marketing Communication

Economics and Business Administration | Master's programme

About the Programme

This programme is a part of the University of Southern Denmark Business School. We are among the only 6 % of the world’s business schools that are accredited by AACSB. This programme focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. In addition to a reflected understanding of traditional branding and marketing, they will gain deep insights into the shifts caused by social media, creative consumers, or consumer resistance.

Facts about the Programme

• Tuition language: English
• Study start: February / September
• Location: Odense
• Tuition fee for non EU/EEA students: EUR 4250 per semester (30 ECTS)
• Student Housing: Guaranteed student housing for all internationals

Application Deadlines

• EU/EEA or Swiss applicants:
  • September intake: 1 March
  • February intake: 15 October
• Non EU/EEA or Swiss applicants:
  • September intake: 1 February
  • February intake: 1 September

Programme Structure

The programme is designed to provide students with a comprehensive understanding of brand management and marketing communication. As of the 2028 intake, the programme will be available as a 1-year or 2-year master’s degree, or as a master’s degree for working professionals.

Entry Requirements and Admission

The programme has specific entry requirements and admission criteria, which are available on the university's website.

Student Life

The university offers a range of services and facilities to support students, including student housing, libraries, and career counseling.

Future Prospects

Graduates of the programme will have a range of career opportunities in marketing, branding, and communication.

Research Areas

The programme is part of the University of Southern Denmark Business School, which has a strong research focus. The school is AACSB-accredited, and researchers and students collaborate with the business community, public organizations, and international partners on projects, development, and solutions that create value for society.

University of Southern Denmark Business School

The University of Southern Denmark Business School creates knowledge and educates talents who make a difference both locally and globally. The school is the centre for research and education in business economics at SDU, and it is where research excellence meets talent and real-world application. Researchers and students alike collaborate with the business community, public organizations, and international partners on projects, development, and solutions that create value for society. The school educates future leaders, entrepreneurs, and employees to hold key positions in private and public organizations both nationally and internationally. The University of Southern Denmark Business School is AACSB-accredited – a testament to the world-class quality of its research and educational programmes.